Handango Compiles Sept Mobile Download Stats

Handango today released the September 2004 edition of the Handango Yardstick, a monthly report on the state of the mobile downloads economy. The report takes a look at the top selling software by category for the month.

In September, the average selling price of mobile applications at Handango rose for the third month in a row to $17.92, up from $17.14 last month. Customer searches have begun to skew strongly toward multimedia content with "MP3/music" topping the search words list followed closely by "ringtones". Together, these two terms accounted for more than 17% of the top searches, indicating strong and growing demand for multimedia content.

The September 2004 Handango Yardstick also reports sales by category, the top mobile devices adding software, average number of applications purchased, number of new software vendors and much more. Finally, the September Yardstick (.pdf) features the ten best-selling applications by operating system.

The top 10 Palm OS Software titles were:

  1. Agendus Professional Edition
  2. Bubble Pop
  3. Backgammon
  4. Aces Texas Hold'em - No Limit
  5. AOL
  6. CLOCK
  7. Agendus Standard Edition
  8. WorldMate Desktop Companion
  9. SplashID
  10. Crossword Puzzles

Top 5 PDAs Adding Software:

  1. palmOne Tungsten T series
  2. HP iPAQ h4000 seroes
  3. Dell Axim series
  4. HP iPAQ 2200 series
  5. HP iPAQ 5000 series

Top 5 Phones Adding Software:

  1. Sony Ericsson P900
  2. palmOne Treo 600
  3. Motorola V400
  4. Motorola V600
  5. Sony Ericsson P800

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Meaningless without the Percentages

potter @ 10/19/2004 4:41:42 PM #
The report says:
> Top 5 PDAs Adding Software:
>
> 1. Tungsten T series
> 2. HP iPAQ h4000 seroes
> 3. Dell Axim series
> 4. HP iPAQ 2200 series
> 5. HP iPAQ 5000 series
However, there is a big difference in the interpretation of this if the percentages were 20.2, 20.1, 20.0, 19.9 and 19.8 vs. the percentages of 96.0, 1.2, 1.1, 0.9, and 0.8.

RE: Meaningless without the Percentages
bnystrom @ 10/20/2004 11:59:38 AM #
It also depends on their definition of "software". I bet they are counting every skin, background, dictionary file, and useless database file (like "Top 100 bat caves in South America, ThinkDB format" or "The Hello Kitty Palmary Clock skin").

(Gee, Tic-Tak-Toe 1.0 would even count...like a PPC user would care)

average price increase

niall @ 10/19/2004 9:16:52 PM #
> the average selling price of mobile applications
> at Handango rose for the third month in a row

Could that be because Handango keep increasing the commission rate?

Either developers earn less money per transaction or they increase their selling price to compensate - and you can't blame them for not wanting to lose money.

Regards,
Niall

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