Palm Pixi Ad Debuts, Is Creep-Free
What do the Palm Pixi, motion sickness and singing munchikins all have in common? They're all featured in Palm's latest ad campaign, which spotlights their new $99 smartphone set to debut this coming Sunday. A noticeably more energetic effort than the universally-reviled Pre ads, the upbeat 30-second spot crams in all the selling points: messaging, multitouch, multimedia, the accelerometer, social networking, the "Artist Series" swappable back covers, you name it.
The ad premieres on Monday 16th. Video's after the break.
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Uh...I saw spinning flashing lotta images
I'd bet the Pixi will sell more than the Pre at much lower gross margins - it'll be interesting, too, if the Pixi repeats the successful/unsuccessful Centro experience.
Oh good grief, I missed the small print originally
Not stereo?
Here's what Palm Facebooked about them:
== "Q: The Pixi has two speakers located on the back. Are they stereo
== and do they sound better or worse compared to the Pre's one speaker?
== (From @Blayze04)
==
== A: Palm Pixi has two speaker vents, but one speaker..."
RE: Uh...I saw spinning flashing lotta images
RE: Uh...I saw spinning flashing lotta images
Lol!
----------
I don't actually follow Apple nor the iPhone (gasp!) so didn't know that about its phone commercials.
Whatta racket!
And Caveat Emptor, huh?
RE: Uh...I saw spinning flashing lotta images
RE: Uh...I saw spinning flashing lotta images
I sincerely think they do an a-MAZ-ingly BAD job of marketing the Pre ("The WHAT!?" would be the question on my lips if viewing these ads sans any other info).
But the ads themselves were fun to watch!
And talk about!
Hey!
The marketing company who came up with these ads says they were a great success because everyone was talking about the ads!
HA HA HA!
HA HA HA!
Oh, y sides hurt!
HA HA HA!
Ahem...pardon...
RE: Uh...I saw spinning flashing lotta images
SeldomVisitor wrote:
Wanting to see other comments on the ad, I surfed over to Precentral. There was one similar to my own - "I missed seeing anything other than images" - and the 2nd pointing out that the speed of the device had been visually "adjusted" (read that as "increased", of course). And the images were simulated, too. Be Careful Out There! (maybe this won't sell as much as the Pre...once folks see the actual images and speed).
It's pretty typical that images are simulated and speeds increased in these commercials. Almost any commercial for an electronics product where you see the screen will have that kind of disclaimer.
I see two things here that are improvements from the Palm Pre commercials:
1) No creepy Palm woman.
2) The ad actually shows the phone doing things. It took forever for Palm to actually get the idea that people wanted to see that with the Pre.
There are two areas in which I think they could've improved the commercial:
1) Lose the time-lapse method. If they showed less video of people staring adoringly at the phone (with the damn camera shooting the back of the phone), they could reduce the motion-sickness effect and actually have a great showcase of what the phone can do.
I'm getting the feeling that Palm is letting someone working towards a Film Studies degree create all their commercials, rather than letting a marketing professional do it.
RE: Uh...I saw spinning flashing lotta images
RE: Uh...I saw spinning flashing lotta images
RE: Uh...I saw spinning flashing lotta images
RE: Uh...I saw spinning flashing lotta images
Pixi Ad
Better!
I finally got to fondle the Pre again. Also an HTC Hero. In order of fondlage:
Hero: It's no iPhone. Nothing has the smoothness or SNAP of the iPhone. WTF is up with SIX CHOICES below the screen? Why should I have to think if I should hit Menu or Back or WTF? GREAT camera. Really, seriously great. The phone was LIVE (thank you, Sprint!) so did some VERY light web access. Was OK. Again, no iPhone. All in all, I came away no liking it.
Pre: Yeah, that camera is still Teh Suck. That slider just plain SCARES me. Keyboard is just too damned small. Screen seemed so too. Kudos for new visual cues on home screens in webOS 1.2.1 (what it had). Got to try the app store and *downloaded* a freebie -- that AA book sample. eBook was not enjoyable to read. Overall smoother experience than the Hero, but still NO iPhone. Slicker than Android overall, and that could help them. I just LOVE the Cards, btw.
"Nothing else is an iPhone" should be Apple's next ad tagline, because it's true.
I would have fondled a damned Droid too, but I forgot where the Verizon Store was.
Went into T-Mobile to fondle the HTC myTouch, but ALL their demo models are DEAD ersatzes! FAIL!
Next week I plan to fondle the Pixi. And remember to go try the damned Droid too.
RE: Better!
All of you are thinking me an eejit -- but it's true: I FORGOT THE BACK GESTURE!
I wonder how many ordinary non-geeks that happens to and they give up and get frustrated?
While I was doing the Pre, a pair of cops came in to molest the Hero. The guy was raving about how "iPhone"-like it was. LMAO.
RE: Better!
agreed. not very intuitive. now i'm looking at WinMob 7 or iPhone - hoping they both come to Sprint by June 2010.
RE: Better!
My sister-in-law had her Pre for a week and didn't know about the back gesture. Once I taught it to her, she said that it made her "100% happier" with the Pre :).
I saw her again 2 months later, and had to teach her about the context-sensitive drop down menu.
There are definitely things about WebOS that are not discoverable. Didn't even bother with cut-and-paste, opening weblinks in a new card, saving pictures from webpages, downloading apps, etc.
RE: Better!
The Droid "iDont" commercials, with that super masculine horror/sci-fi thing going on, made me a little more sympathetic to the creepy Pre spots. They were trying to make a broad audience look at the Pre as something fresh. Ugh. Such a wasted opportunity.
RE: Better!
Alvin and the Chipmunks: The Squeakquel is coming out next month
All I get from this ad is than it looks too small and the screen looks tiny.
RE: Alvin and the Chipmunks: The Squeakquel is coming out next month
Yes, it was bought new when released.
Giggle.
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