European Mobile Device Market Grew 25% in 1Q04

A new report on the European Mobile device market from IDC confirms the positive growth trend in the region in the recent EMEA report. IDC shows that palmOne regained the lead in the European standalone handheld market.

The market for European mobile devices grew by 25.6% compared to the same period last year, driven by sustained smart phone volumes and continued growth for handheld device vendors. Standalone handheld device vendors recorded growth of 9%, as GPS bundles failed to record the same success in retail stores as in 4Q03 and lower margins forced at least one vendor to withdraw from the handheld market.

Converged device volumes continued to grow by around 35% during the quarter, although recorded growth was slower than expected. The business market displayed a greater desire for mobile solutions, reflected in the continued growth of vendors such as RIM with its integrated end-to-end email and personal information management solution. However, despite strong demand and healthy volumes, Nokia and Sony Ericsson failed to execute as efficiently as in previous quarters.

The market for standalone handheld devices was limited to single-digit growth as vendors focused on managing channel inventory, rather than selling-in higher volumes of devices. The entry-level handheld market continued to witness shrinking margins.

"With retailers recognizing that PDAs are no longer the "in vogue" consumer electronic product, a growing number of handheld device models now vie for a dwindling amount of shelf space. Increased competition and pricing pressure will most affect those vendors that continue to deliver an uninspired product mix and may lead to greater consolidation and market withdrawals," said Tim Mui, senior analyst for Mobile Devices at IDC.

palmOne managed to regain the lead of the standalone handheld market, boosted by smart phone Treo 600 shipments of just under 20,000 units. palmOne managed to increase its overall average unit price with Tungsten handheld devices representing a higher proportion of the mix than in previous quarters at the expense of the low-end market leader, the Palm Zire.

IDC European Mobile Device Vendor Shares, 1Q04

Rank Vendor 1Q04 % Share 1Q03 % Share Growth
1 Nokia 705,020 42.8% 519,050 39.6% 35.8%
2 PalmOne 216,500 13.1% 201,600 15.4% 7.4%
3 HP 196,080 11.9% 142,700 10.9% 37.4%
4 Sony Ericsson 146,500 8.9% 136,750 10.4% 7.1%
5 Siemens 78,215 4.7% 1,900 0.1% 4016.6%
  Others 304,390 18.5% 309,020 23.6% -1.5%
  Total 1,646,705 100.0% 1,311,020 100.0% 25.6%
Source: IDC, 2004

IDC European Mobile Device Operating System Shares, 1Q04

Operating System 1Q04 % Share 1Q03 % Share Growth
Symbian 941,235 57.2% 655,950 50.0% 43.5%
Windows Mobile 393,105 23.9% 345,450 26.3% 13.8%
Palm OS 254,675 15.5% 259,710 19.8% -1.9%
Other 57,690 3.5% 49,910 3.8% 15.6%
Total 1,646,705 100% 1,311,020 100% 25.6%
Source: IDC, 2004

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Treo 600 - standalone?

Altema @ 4/21/2004 4:21:13 PM #
I'm confused, I thought the 600 was a converged device, rather than a standalone...

Less than 20,000 TREO 600s for all of EMEA

SeldomVisitor @ 4/21/2004 4:59:10 PM #
That's Orange and MM02 and who else?

Doesn't seem like a heck of a lot of sell-in to me.

How about to you?

I wonder what the correspoding sell-through is?

(it is to be remembered that Otange has what are probably the lowest TREO 600 prices ANYWHERE in the world)

RE: Less than 20,000 TREO 600s for all of EMEA
SeldomVisitor @ 4/21/2004 5:09:06 PM #
Apologies - that 20,000 total sell-in figure is for WAY more of the world than merely represented bu Orange and MM02.



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