Comments on: Palm Begins Cutting Jobs
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not enough "sales"
What Palm needs to do at a time like this is to get onto the TV and do some serious advertising. Show people what they do. I work at Staples and people come in asking about Palms, knowing nothing and not even knowing that we carry them, they just heard about them from their brother's wife's sister's dog's uncle.
But they always walk away amazed and completely interested, wondering why they bother with a pen and paper anymore.
Get some TV advertisements out, show some of the cool things you can do with a Palm. Especially on the cheaper models, like the m10x series (now down to 200$cdn!) which will appeal to the larger, lower echelon of people. This will help get the word out about Palms and bring more people "into our family" =)
RE: not enough
I gotta agree...
Theres nothing wrong with the product they have... I haven't met a single person who wasn't completely satisfied with their Palm and there's a hell of a lot of market out there.. Go get it!
RE: not enough "sales"
Billboards: One example is the one with the naked lady and a Palm V. The way she was positioned didn't show anything but it implied she was naked. It caused quite a controversy. Many people were saying "What does that have to do with Palm handheld?" It definitely was eye-catching though. :)
TV ad: It takes place at a subway station. A lady is on one train, a man on another train going in the opposite direction. Their eyes meet and they are definitely attracted to each other. The trains are about to leave the station, so she pulls out her Palm V and points it at him, he pulls out his and she beams her phone number to him at the last minute. It was a cute commercial.
Granted, I haven't seen that tv ad (or any new ones) in quite a while, but they are out there. So they are trying. Just not hard enough.
RE: not enough
Minorities use Palms.
I see visor ads on billboards in downtown philadelphia, on bus shelters. When a person thinks about buying a PDA after seeing those Visor ads, also in many popular Magazines, from Glamour, to Mens's Fitness, what does Palm think they're going to buy Palms marketing is lame!. I don't know who's getting pinkslips but I'd be handing them out to marketing and the ad agency. I wrote Palm a few years ago and told them that they wewre missing the boat with there advertising. I didn't receive or expect a response.
RE: not enough
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Palm needs more than a Golden Tongue