Comments on: Survey Says PDA's Drive Adoption of CRM
AvantGo has unveiled the results of the AvantGo 2002 Sales Management and Field Sales Representative Study. The study surveyed sales management executives and sales representatives to gauge their opinions on the level of success their current customer relationship management (CRM) and sales force automation (SFA) system implementations enjoy and identify how handheld personal digital assistant (PDA) solutions might impact the use of these systems. Overall, the study found that these systems suffer from low adoption in the field, and that PDA access could dramatically drive usage.
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