Comments on: Study Labels Mobile Tech Users

you have to pay IDC the big bucks, I think around $5000, to read the full report!

Yeah. Even if they fleshed those out I don't think they are helpful. How about WHY people buy stuff, not what they do with it after they buy it.

How about WHY.
1 - People who buy things because they are high-tech and are sure it will help them somehow.
2 - People who buy things because they are high-tech and it will make them look cool/geeky.
3 - People who are advanced users and know they can take advantadge of everything they have to offer.
4 - People who are looking to complete a specific job function. They usually don't need all a handheld has to offer.
This would include people who make presentations as their biggest thing. Wireless might not be a deal breaker, but these people may be heavy email users.
This would include system admins. They need to remotely manage systems. They need a big screen to see the pc (if windows), they need a wireless connection (gprs/wifi/bluetooth), and they often need a keyboard so that while using a hi-latency service, they can be sure they sent the right characters.
This would include essentially everbody else who NEEDS a pda to complete their primary job function.
5 - Don't forget people who have enough cash and just want a toy for fun.

Don't flame me, it's just off the top of my head....
Matt

This data allows companies (palm/sony/HP/Sony Ericsson) to more accurately create deviecs to attract users from these market segments.

The full report probably contains data on what technologies these users prefer and how and when they use them most.

For example, palmOne would now want to build it's devices to suit these segments more. Sony will build its devices to avoid these segments more.

what group does the corp head that buys and wants to use it but doesn't know how to incorp it into their lives? Or the one who buys the hardware and software but doesn't have the real need or an infrastruction in place to use their new found abilities?
I'm finding more and more this to be the case talking to company heads. They have the tools but their company doesn't have info in a way that they can get to it and use it.
Sadly the handheld hardware is there, the desire is there, and more and more the budgets are coming around. But a few too many companies are not ready to support... or is it that some IT folks doen't understand it enough to get it running.

-----------------
My wife has to sell a lot of candles (www.ccandles.com) to buy her new Palm.