Verizon Moves to Open Up Its Wireless Network
Verizon Wireless announced plans today that it will provide customers the option to use, wireless devices, software and applications not offered by the company on its wireless network. This move will essentially allow new products, niche devices and applications to run on its network that Verizon wouldn't normally offer. Verizon plans to have these new options available to customers throughout the country by the end of 2008.
In early 2008, the company will publish the technical standards the development community will need to design products to interface with the Verizon Wireless network. Any device that meets the minimum technical standard will be activated on the network. Devices will be tested and approved in a $20 million state-of-the-art testing lab which received an additional investment this year to gear up for the anticipated new demand. Any application the customer chooses will be allowed on these devices.
“This is a transformation point in the 20-year history of mass market wireless devices – one which we believe will set the table for the next level of innovation and growth,” said Lowell McAdam, Verizon Wireless president and chief executive officer. “Verizon Wireless is not changing our successful retail model, but rather adding an additional retail option for customers looking for a different wireless experience.”