Top 10 Selling Handhelds and 2003 Market-share

PalmInfocenter has received new figures and data on the worldwide market-share of handhelds in 2003. In addition, we have a breakdown of the top 10 selling PDAs at retail for the October to December 2003 period.

Worldwide Market-share
palmOne continued to lead in market-share in 2003 capturing 40% of the worldwide market. In second was HP followed by Sony. palmOne also lead in the US market in 2003 with 57% of all handhelds sold in 2003. The worldwide breakdown is as follows:

Worldwide Handheld Marketshare 2003
1. palmOne 40%
2. HP 22%
3. Sony 14%
4. Dell 6%
5. Toshiba 3%
6. All Others 15%
(Source: IDC)

US Retail Numbers
Palm Powered devices took 8 of the top 10 best selling SKUs at US retail from Oct - Dec 2003. palmOne devices held 6 of the top ten selling handheld, including the number one selling Tungsten E. Sony claimed 2 of the top ten with the Clie SJ22 (2nd) and TJ25 (7th) models.

Best Selling SKUs (Oct - Dec 2003 US Retail)
Rank Model % of Total
1. palmOne Tungsten E 19%
2. Sony Clie SJ22 13%
3. palmOne Zire 21 10%
4. palmOne Zire 71 7%
5. HP iPaq 1945 (PPC) 6%
6. palmOne Zire 6%
7. Sony Clie TJ25 6%
8. palmOne Tungsten T3 4%
9. HP iPaq 2215 (PPC) 4%
10. palmOne Zire 21 Limited Ed Bundle 3%
(Source: NPD Powerview, Oct - Dec 2003)

PalmInfocenter Exclusive

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PalmOne not "doomed" afterall! :)

gfunkmagic @ 4/6/2004 3:24:16 PM #
Just thought I'ld make a pre-emptive post! :)

Also, I guess since those are "retail sku sales", it doesn't count Dell Axims which I'l guess are pretty substantive as well...

I support


Gekko @ 4/6/2004 4:08:13 PM #
What's the TREND? Palm's friend?

RE: PalmOne not
terrysalmi @ 4/6/2004 4:14:45 PM #
If these don't include Axims, how did Dell get to the #4 overall spot???

Kappa Sigma Fraternity - Founded 1400 A.D.

The Star and Crescent shall not be worn by every man, but only by him who is worthy to wear it...

RE: PalmOne not
gfunkmagic @ 4/6/2004 4:24:19 PM #
>>>>What's the TREND? Palm's friend?

The trend appears to be PalmOne is holding it's own and not losing anymore market share. HP + Dell + Toshiba (the major WM03 lisencees) make about 31% of the handheld market which I recall is about where they were last year...

I support


RE: PalmOne not
gfunkmagic @ 4/6/2004 4:27:57 PM #
>>>>If these don't include Axims, how did Dell get to >>the #4 overall spot???

B/c Dell sells most Axim direct over the internet. These model figures include retail sales only...

I support


RE: PalmOne not
TTrules @ 4/6/2004 11:10:01 PM #
Looks like Pa1mone is making a whole lot more than sony...or anyone else for that matter.

One Palm to rule them all!
RE: PalmOne not
ealvim @ 4/7/2004 1:42:49 AM #
If these don't include Axims, how did Dell get to the #4 overall spot???

Simple. The Best Selling SKUs list refers to US. The USA is not the world, as you may know. Otherwise, in Worldwide Handheld Marketshare 2003, Dell is in 4th position. Just because there are a lot of countries around the world... Duh.


RE: PalmOne not
treo007 @ 4/7/2004 12:07:49 PM #
Well as I read it, the U.S. numbers are retail whereas the Worldwide figures encompass everything.

Doesn't everyone realize though, "Palm is dead" and have been for the last three years (Ryan, how about adding the ability for emoticons so I can roll my eyes here).

total income by handheld?

bobes @ 4/6/2004 4:25:04 PM #
I'm assuming that these figures are amount and percent of unit sold...

Does anyone have rankings on total income by handheld?

Sales: Ouch!

mikecane @ 4/6/2004 4:42:40 PM #
Has anyone else noticed most of the spots are filled by *low-end*/*low-price* PDAs?

RE: Sales: Ouch!
gfunkmagic @ 4/6/2004 4:51:49 PM #
Well yeah... what you expect? That's where the market is...most people don't buy $400 pdas...

I support


RE: Sales: Ouch!
LiveFaith @ 4/6/2004 5:13:35 PM #
What about this.

#1 With all the sparks over the Palm WiFi SD card & WiFi handhelds, is it my overlook or do none of the leaders in sales of WiFi?

#2 When were the T3 and 2215 released? Did they each get the ful 1/4 for sales?

#3 I was suprised to see the Z21 lagging behind the SJ22. The SJ absolutely blows it away in features, but the Zire seems to get the most $ales press. Although, combining the Z, Z21 & Z21 bundle is pretty strong. Z21 appeared to be a major "resting on laurels" thing @ the beginning, imho.

Pat Horne;

RE: Sales: Ouch!
rcartwright @ 4/6/2004 10:02:11 PM #

Its not really an ouch as long as OS6 aka Cobalt products ship in the fall if not sooner. Most people with high end PDAs are generally either power users or suits (or power uses in suits ) The power users are not wanting to spend the big PDA bucks on what will be the far end of the curve in a few months at most. The suits either do as the power users tell them or don't care because they always live on the bleeding edge because they want the newest toys and have a food chan they can send the discards down. If PalmOne can get to market with GOOD, non buggy quality Cobalt based products, then they will have an outstanding 2004 servicing pent up demand. If not, then well...

Life is a great adventure or nothing.

RE: Sales: Ouch!
SeldomVisitor @ 4/7/2004 6:11:11 AM #
The CEO of PalmSource said it was unlikely a Cobalt product would ship before 2005 (last earnings call).

PDA's are irrelavant! Real action is in smartphones...

gfunkmagic @ 4/6/2004 4:53:32 PM #
And in this area PalmOS is getting hammered! SE sells something like a million P800/P900 and Nokia pumps out tons of models as well...not to mention M$. This is a much more important market than pda's for PalmOne and they are a distant also ran if that...

I support


RE: PDA's are irrelavant! Real action is in smartphones...
benamy @ 4/6/2004 5:25:12 PM #
I agree the real business is in the smartphones and that is why PalmOne is selling the best selling smartphone to date the Treo 600.

Also Palm Cobalt is the future of the smartphone business as it will go into the formfactors desired and has the security necessary for enterprise to adopt the smartphone.

Palm also has taken the real smartphone approach with Garnet as well that will fit in the low end smartphone devices.

Microsoft Mobile does not have the easy of use nor the stability the Palm OS currently have and Cobalt is all about stability and easy of use with advanced features.

Symbian also is weak in comparision as it runs on multiple chips in a smartphone application and costs more to produce and lacks all the features of Palm.

Palm is going to be a major player in this race and the PDA business is going to be the little side benefit that gives everyone what they want.

The PDA will be around as long as they sell and so far they are still selling so who cares if they are going to be irrelavent because right now they still help profits.

Smartphones are irrelavant! Real action is in milk...
just_little_me @ 4/6/2004 6:55:49 PM #
SE and all other tech companies are getting hammered by milk! This is where they should be concentrating their efforts!!


RE: PDA's are irrelavant! Real action is in smartphones...
rcartwright @ 4/6/2004 9:51:52 PM #
While its true that there will be a lot more smartphones than PDA, that does not mean that smartphones are hurting the PDA market. I submit that it means that there are a lot pf people out there who will get a glitzy phone for $25.00 and a 2 year service contract. I would be interested to know how many smartphone owners are users of the PDA features. I suspect not many. I do not know about other people but talking on the phone and taking notes is the way that I imput a lot of things. Even with a hands free kit, its tough to say the least to take notes on a smartphone. The Nokia Communcator might be an exception, but for the cost of one I can get a "fine" PDA and a good phone without becoming the indentured servant of my wireless carrier.

Life is a great adventure or nothing.

RE: PDA's are irrelavant! Real action is in smartphones...
abosco @ 4/7/2004 1:14:41 AM #
>>And in this area PalmOS is getting hammered! SE sells something like a million P800/P900 and Nokia pumps out tons of models as well...not to mention M$.

SE will announce their p1000 with Palm OS after their p900 sales dry up. Remember the Nagel slip about PalmSource being in talks with SE? Yeah, that's a slip, not a lie. You don't just pull something like that out of your ass. He slipped, and SE doesn't want to scare the puppies that are the potential buyers away from their current Symbian OS, which is now under full control by Nokia. How do they expect to get ahead by using the same OS the competition is using? Go different - go better. SE will come out on top with Palm OS under the hood. Count on it.

>>SE and all other tech companies are getting hammered by milk! This is where they should be concentrating their efforts!!

My milk is better than your milk.

NX80v + Wifi + BT + T616

RE: PDA's are irrelavant! Real action is in smartphones...
LiveFaith @ 4/7/2004 9:26:32 AM #
Ya know, that does make sense for SE to use Palm OS. I wondered why the PSRC guy would bone a statement like that if nothing was on the horizon. Sonly guys squelched him ASAP.

BTW, the guy talking about Cobalt on smartfones ... I thought Garnet was being ported for that?

Pat Horne;

RE: PDA's are irrelavant! Real action is in smartphones...
treo007 @ 4/7/2004 12:11:47 PM #
By most accounts the Treo 600 has been a success. Though curiously lacking from all of them are actual sales figures for the device.

That having been said, I think Palm1 can do well in the smartphone market if Palm Source is able to deliver on the OS 5.0 based smartphone platform (and do it soon).

The phones need to be: 1) small and stylish; 2) allow for one handed operation; 3) priced to move (i.e. "free" with a contract).

I have a dream. . .

M3wThr33 @ 4/6/2004 11:28:39 PM #
I have a dream that one day NPD will be more accepted, allowing Smartphone sales in PDAs and tracking sales data from Wal-Mart.

That day will never come, though, will it?

I don't think you understand the gravity of the situation. We're in space.

Where are the -$200 PPCs in this list?

Timothy Rapson @ 4/7/2004 7:58:57 AM #
As a former PPC and now Palm OS user, I am most amazed by the lack of sales by the PPC makers who offer such great value in the less than $200 market. Dell, HP and Toshiba offered the X3, 1935, and E330 for less than $200 each during this last quarter of 2003. Why are the HP 2215 and 1945 the only models on this list? I can see how the X3 is not on the one list in the US for retailers as it only sells by mail, but what about the E330 and HP 1935? Those are the models that I would see offering double the RAM, microphones, full-sized screens, and other plusses over the best selling Tungsten E.

Th other surprise I see in these numbers is the miniscule sales of the 2215 and T3 as well as the fact that none of the high end Sonys are on the list at all. Wasn't the Palm V a top seller when it was selling for $400+ or was it always the case that the high end models sold in such small percentages? Since none of the manufacturers are going to break out profits per model I guess we aren't going to find out how much Palm made off the higher versus the lower end models, but that really interests me.

My guess is that Palm gets mono Zires for about $40 apiece, TEs for $150, and T3s for about $250. They sell each wholesale for about 20% less than the suggested list price (Zire=$80, TE=$160, T3=$320) See where they make their money? They make big money on the low and high end, especially with the faster turnover in those models.

What I don't understand in all this is how in the world PalmOne and PalmSource are still losing money or just about breaking even every quarter when the Corporate reports come out. Are they spending way too much on advertising? exec salaries? shipping? exchange rate fluctuations? Where is all that gross margin money going?

RE: Where are the -$200 PPCs in this list?
LiveFaith @ 4/7/2004 9:30:35 AM #

The Ca$h is probably headed for R/D and other future developments. The two little Palms are swimming among the sharks man.

Pat Horne;


Gekko @ 4/7/2004 9:21:11 AM #
I wonder how the BlackBerry would fare in this comparison if included?

Retail? What retail... Best Buy

pkuhns @ 4/7/2004 9:26:15 AM #
Last time I checked (Monday) Best Buy wasn't even selling PDAs any more. Cell phones probably outsell PDAs 20:1 if not more; I wonder how well iPods sell versus PDAs.

PalmOne better get off their butts and put a hard drive in a PDA or someone else will. Either that or team up with Nikon and make photo/video transition from cameras a seamless process.

The great product is PalmSource's OS, not the hardware. If PalmOne wants to stay in the game they're going to have to leapfrog Pocket PCs, which are still stuck in 320x240 land with a cobbled mini-windows. There are many many opportunities going forward to promote the Palm OS; they're just incrementalizing themselves into oblivion, which Microsoft just loves to watch...

love my Nokia 3650



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