Lexus Dealerships Deploy Palm Handhelds

Palm, Inc. and Lexus announced that Lexus sales teams are now equipped with Palm m500 handhelds. Lexus has purchased 3,000 Palm m500 handhelds for use in dealerships nationwide. While customers test-drive vehicles, look under the hood or kick the tires, Lexus salespeople can access the most up-to-date and detailed vehicle information on the fly.

The Palm handheld coupled with Lexus Vehicle software, a custom application created by Single Tap, allows Lexus salespeople to go paperless while maintaining the benchmark level of customer satisfaction for which the luxury car dealer is known. Salespeople equipped with a pocket-sized Palm handheld and the custom application can provide customers with interior and exterior options, photos, pricing plans and more.

"We think Palm technology is very innovative and that it will add to the Lexus dealership and purchase experience," said Mike Wells, Lexus vice president of marketing. "Equipping our sales associates with such an efficient resource tool will definitely benefit our already time-starved customers."

Serving Lexus' target customer audience requires the company to enlist creative, tech-savvy and innovative sales and marketing approaches. In addition to salespeople using Palm handhelds, potential customers with Palm Powered handhelds can download car data directly from the Lexus Web site and easily receive, store and share pictures and details of their dream cars. Using Palm handhelds accentuates the luxury, quality and customer satisfaction equated with the Lexus brand.

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