Smartphone Satisfaction Largely Driven By OS
A recent survey from IDC of more than 4,000 mobile phone and smartphone subscribers from five countries suggests that interest in emerging applications will drive future smartphone sales. The survey results show that interest in WiFi access and location-based services are highest in the U.S. and U.K., while storage capacity, music quality, and photo quality are the highest in Germany, India, and China.
"The mobile device today is increasingly becoming a multi-talented productivity and entertainment tool, and next-generation networks, services, and device technologies will only amplify that perception," said Randy Giusto, group vice president for IDC's Mobility, Computing and Consumer Markets research.
Besides a focus on applications, the multiclient study also observed that monthly average revenue per user (ARPU) rose everywhere except Germany as survey respondents switched from traditional mobile phones to smartphones. IDC concludes from study results that smartphone subscribers are also generally more satisfied with their devices than mobile phone subscribers, which leads to heavier use and greater spending, thereby impacting ARPU.
IDC also believes that customer experiences and satisfaction levels related to operating systems (OS) are emerging as a competitive differentiator and ARPU driver over mobile phones, especially as a wider segment of both business and consumer subscribers are adopting smartphones.
According to Cnet, Palm remains the No. 1 platform among U.S. and UK smart phone owners. Windows Mobile was No. 1 in Germany and China. Symbian followed a close second in both countries. Palm is not only the most favored operating system for smart phones in the U.S., it's also the most favored device brand. About 76 percent of Palm owners said they would be "very likely to recommend" their smart phone to others, compared to about 75 percent for Samsung, 69 percent for Sony Ericsson, 67 percent for RIM Blackberry, 54 percent for Motorola and 54 percent for Nokia, the study found.