Sony Cuts Memory Stick Prices
A price war in expansion memory appears to be in full swing. Sony announced today that it is dropping prices on its full line of Memory Sticks. The price on a 128MB MemStick is dropping from $240 to $150, while an 8MB one drops $5 to just $25. These prices have not yet taken effect on the SonyStyle webstore.
Earlier this month, Panasonic dropped the prices for its MemStick rival, the Secure Digital card. However, with this latest round of cuts from Sony, all sizes of MemSticks are now less expensive than their SD equivalents.
Sony also dropped prices for its Magic Gate Memory Sticks, which have an extra embedded chip to enable the transfer and playback of secure content and to protect copyrighted material. A 128 MB Magic Gate stick will drop from $260 to $170.
Lexar Media, a U.S. company, also makes MemSticks but they haven't yet decided whether to match these price cuts.
"Memory Stick media continues to gain popularity very quickly as evidenced by its jump in U.S. market share and widespread installed user base," said Mark Viken, Sony Electronics’ senior vice president and Memory Stick project leader. "Consumers are recognizing the benefits of connecting their digital devices, and this price reduction will enable even more consumers to take advantage of the interoperability that the Memory Stick format offers across a broad range of products and applications."
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