SD Card Dominance Projected
The SD association has released a report that brings together a number of recent analyst projections about the future acceptance of the SD memory format. The groups claims SD will take the lead in 2003 and become the dominant format by 2005.
According to recent reports by leading industry analyst organizations, the SD Memory Card will gain in global market share and consumer acceptance in 2003, and is well on its way to dominance of the international flash memory market. Among the projections and conclusions drawn by these organizations:
- Earlier this summer, an IDC report projected that SD would take the lead this year with a worldwide market share of 32.6%. According to its July 2003 report, the Boston-based analyst group ".believes that the SD Card format, including the new miniSD(tm), will take the lead and become the de facto standard in the flash card market." IDC projects SD will rise to a 50% market share in 2005, and gain a 56.6% market share in 2007, becoming the market standard.
- Gartner, Inc. also sees SD becoming the dominant format, reporting in their "Worldwide Flash Card Market History and Forecast Trends, 2001-2007"* study in August that, "SD's strengths lie in its ability to meet the needs of all applications from the point of view of size, performance, and security." The report notes that SD has a solid grip on the DSC market and is likely to play a larger part in the handheld computer segment because of its I/O abilities. It also reports that the miniSD Memory Card introduced earlier this year for mobile telephone applications will additionally fuel the format's growth.
- This is further confirmed in Germany by Nuremberg-based market research and business information firm, The Gfk Group, which verified that the SD Memory Card had become the flash memory format of choice for digital still cameras (DSC) for Germany in 2003 with a 39% share of DSC sales and had achieved tremendous growth in sales garnering 28.9% of the German flash memory market.
"In just three years, SD has taken the flash memory industry by storm, " said Ray Creech, president of the SD Card Association, "and is well on its way to becoming the industry standard. It will reach this goal, based on the technological strength of the format, the broad array of key manufacturers building SD products, and its ability to meet the digital lifestyle demands of consumers."
With the 2003 introduction of miniSD(tm), new SDIO products and higher capacity cards, the SD Memory Card is the clear choice for consumers' needs, according to Creech. By the end of September 2003, 1,524 products using the SD Memory Card have been introduced worldwide, carrying 134 of the world's better-known brand names, including, among others, Canon, Casio, HP, Palm, Panasonic, Sharp and Toshiba. The SD Memory Card also protects the consumer's investment in equipment for both existing and future products with compatibility from 8MB to 1GB and beyond, including miniSD.
"SD continues to succeed due to product innovations created with SD standards such as SDIO and SD applications, some of which can be viewed at Telecom 2003 in Geneva. We welcome show-goers to view the broad range of products that capitalize on the strength of the SD format by visiting Panasonic's booth 5010 in Hall 5," said James Taylor, SDA Global Marketing Committee Co-Chair. "Panasonic will be demonstrating new SDIO (Input/Output) products, such as wireless communication via 802.11b, that greatly enhance the capabilities of PDAs, such as HP's iPAQ and Palm's handheld Tungsten and Zire lines. They will also display a new Vodafone (Japan) mobile phone and its SD applications which utilize SD-Audio and SD-Video formats with CPRM copyright protection for secure distribution of digital content".
About the SD Card Association
The SD Card Association is an open industry standards organization established in January 2000 by leaders Matsushita Electric (Panasonic), SanDisk and Toshiba, supported by a consortium of over 650 companies. The SD Card Association's mission is to set industry standards and promote its wide acceptance in a variety of applications.
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