Sony Speeds Up Memory Sticks
Sony has announced they will soon update and replace their existing purple memory stick line. Sony is updating the flash memory format with faster cards with built in copy protection.
Sony Electronics is updating the original Memory Stick media by adding the ability to read data at higher speeds with built in copyright protection. The new cards will be distinguished by a new cobalt-blue color and will be available at retailers nationwide this spring.
When used with compatible (4-pin parallel), high-speed Memory Stick media-enabled hardware, users can enjoy read speeds that are up to four times faster than current standard Memory Stick media. The new media will allow users to speed up viewing their digital images on a compatible handhelds, camera and streaming video storage.
MagicGate copyright protection technology is also being incorporated across the new media family to allow for the secure distribution of commercial content, such as digital music. Sony has sold over 60 million memory sticks, and more than 50 million Memory Stick-enabled products have shipped to date.
Pricing for Sony's new Memory Stick media will be about $30 for 32MB, $40 for 64MB, $60 for 128MB, and $100 for 256MB and available in the spring.
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