Memory Stick Starting to Catch On
According to data from market researcher NPD Intelect, Sony's Memory Stick is starting to make make progress in the flash memory market. A year ago, the MemStick has just 7% of the market but now it has 25%.
Last year, CompactFlash had the lion's share of the market with 51% and Smart Media was a close second with 41%. But the MemStick has cut into both of these. Now, CompactFlash has 40% and Smart Media has 32%.
The SD card is still so new it barely made a ripple on this year's figures. This is expected to change as more devices ship with SD slots.
Total shipments of MemSticks are expected to reach 10 million by the end of June.
Sony will soon no longer be the only MemStick manufacturer. Both Fujitsu and Lexar Media have licenses to make them. They had to pay for a licencing fee but don't have to pay royalties.
"People are waiting to see which media technology is going to win, and what we are seeing is that Memory Stick has been gaining share while the share of CompactFlash and Smart Media has been declining," said Lexar spokesperson.
Fumio Ohtsubo, Matsushita's managing director, admitted that SD Card shipments have been dwarfed by Memory Stick's. So far, his company has made only 250 thousand. Still, he predicted that 160 million SD cards would have been sold by 2006, capturing 50% of the market.
Matsushita is working to cut into the MemStick's lead by dropping their prices.
- Sony Forum
- Developers Move to Support Expansion Cards
- Sony Ships 10 Millionth Memory Stick Device
- Matsushita Dropping SD Card Prices
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