Palm Kicking Off Ad Campaign Monday
Acting Palm CEO Eric Benhamou said that demand for Palm products is picking up and has reached levels higher than any the company has seen in months. "We are encouraged that sell-through has rebounded to levels above that of the summer months," he said.
Not content with that, Palm is launching an advertising campaign on Monday. This will include both TV and online ads that focus on the everyday uses for Palm handhelds. It is intended to help increase sales during the holiday season.
These ads will also highlight the advantages of the SD slot. They will be heavily advertising the free 16 MB SD card with the purchase of a m500 series or m125.
AKQA, a San Francisco-based ad agency, developed the new campaign. The ads, produced by Digital Kitchen, with music by techno club band Daft Punk, will break on national cable TV, with Canadian and some network coverage, also. The ads are being crafted for international use as well.
"The ads are modern and digital, and they reflect the personality of Palm, and there's also a nice link with resellers," said Kirk Citron, chief strategic officer of AKQA. "I think the message will resonate with a broad range of people -- especially the expansion message and free SD card offer, which lets people experience the additional value they can get out of their Palm handhelds."
"We're moving from the mobile professional to the mobile majority, a market where useful and relevant applications are king," said Ken Wirt, senior vice president of Solutions Group Marketing for Palm, Inc. "We have an outstanding applications story to tell, and we're telling it. Our expansion capabilities and SD card promotional offer make our story even more compelling. These little cards unleash a torrent of capability."
After a very weak spring, Palm's most recent quarter saw a strong rise in demand, with revenues up 30%. Mr. Benhamou said yesterday that the current quarter is on track to meet management's expectations.
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