New Memory Sticks Announced at CES
CES 2003: Sony Electronics has announced a new larger capacity memory stick format, the Memory Stick Pro. In addition Sony has announced Memory Stick® media with Memory Select Function? which incorporates multiple 128MB memory units on a single card and works with existing devices.
Memory Stick® media with Memory Select
The new Memory Stick® media with Memory Select Function? is based on the existing Memory Stick media platform, which incorporates multiple 128MB memory units on a single card. Users of current Memory Stick media-enabled devices which support 128MB capacity can quickly and easily separate their personal data into the individual memory units via a switch located on the back of the media.
Initially with a total 256MB (128MBx2) capacity, the new memory card will be available at retailers nationwide in April for about $160.
Memory Stick Pro
Sony Electronics formally announced today thier U.S. introduction plans for its line of the new 256MB, 512MB and 1GB Memory Stick PRO? media.
|Image courtesy of Camcorderinfo.com|
Available at retail in April, 256MB, 512MB and 1GB Memory Stick PRO media will sell for about $190, $440 and $880, respectively.
The Memory Stick PRO format integrates new technologies and features including:
High Speed - In addition to an improved transfer speed of up to 160 megabits per second (Mbps), an advantage of the Memory Stick PRO format is the minimum write speed of 15Mb ps that can be realized with optimized Memory Stick PRO format-compatible devices.
Real-time Recording - Memory Stick PRO technology also incorporates software specifically designed to offer real-time recording of data. With compatible devices, users can now rest assured that their memory cards and more importantly, the content on the card, will not be compromised when they accidentally remove the card before all of the data has been transferred or recorded.
Data Security -Tentatively dubbed the "Access Control Function," the new protection technology will have the capability of securing content on the media, preventing others from accessing the files in the event the card is stolen or lost. The new format also includes the MagicGate? copyright protection technology, which will provide secure transfer and playback of commercial and copyrighted content, such as digital music and in the future, video and games.
Memory Stick Pro Compatibility with Current and Future Devices
While many new Memory St ick PRO media-enabled devices are expected to ship in spring 2003, certain devices currently in the market are able to accept the new format cards either natively or through a downloadable software patch. Only Sony?s Palm OS 5 handhelds including the NX and NZ series are compatible with Memory Stick Pro. More info can be found at www.memorystick.com
Since the fall 1998 market introduction of Memory Stick, Memory Stick has evolved from a storage media to a networking media adopted by a wide range of product categories, such as digital still cameras, PCs, PDAs, portable audio devices, car devices, televisions, printers, and multimedia terminals. Memory Stick sales are expanding steadily with cumulative shipments of Memory Stick media reaching 30 million as of October 2002 and compatible products exceeding 30 million units as of September 2002.
Memory Stick Duo ?at one-third the volume and half the weight of standard-size Memory Stick was also launched in July 2002 .Applications for Memory Stick Duo have expanded, including cellular phones and portable audio players.
The Memory Stick PRO format was designed to realize continuous real-time recording of high capacity high-resolution moving images, with recording capacities specified up to 32GB. In addition to its theoretical maximum transfer speed of 160Mbps, a main advantage of the Memory Stick PRO format is its minimum write speed* of 15Mbps as a format standard, which will enable continuous real-time recording of high-resolution moving images.
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