AvantGo Adds Ten Big Name Magazines

Thanks to an agreement with Lagardere Active, AvantGo's mobile service now includes ten new well-known magazine titles, including Car and Driver, Road & Track, ELLE, Woman's Day, and Mobile Entertainment. All of these magazines are available now as free channels on AvantGo's service. Lagardere Active hopes they will support themselves through advertising revenue.

Other magazines just added because of this agreement include Boating, Cycle World, Premiere, Sound & Vision, and Travel Holiday.

The content available through these channels appears to be quite extensive, as the suggested size for them ranges from 200 k to 500 k.

"We are thrilled to become the largest publisher of content on the AvantGo Mobile Internet Service," said Ben Tatta, chief operating officer, Lagardere Active. "Enthusiasts of all kinds will now have the option of accessing some of their most trusted brands from the palm of their hands."

AvantGo is a free application that downloads Web content onto handheld for viewing later. It is one of the most popular Palm OS apps.

Related Information:

• PIC: AvantGo Removes Limits on Custom Channels
• PIC: Software Forum