Palm Exec. Lays Out Plans to Increase Sales

According Todd Bradley, who is the head of Palm's hardware division, his company is focusing its efforts on three groups of potential customers: wireless users, high-end users, and first-time users. "We see growth in the pure consumer market as we move from the mobile buyer to the soccer moms of the world," he said.

It will also seek to grow its business by increasing sales in new markets like China and Brazil, instead of mainly concentrating on the U.S. market, where it is already the dominant player.

Bradley said he expects the switch to handhelds running ARM-based processors will greatly increase the power of the applications that developers can create. These more-powerful applications will increase the value of Palm's handhelds and therefore increase sales.

Earlier this year, Eric Benhamou, Palm's CEO, said his company would release models this fall that should go well with the three categories of users Bradley said Palm was going to target. One is a new low-end model which will debut for less than $100, another is a smartphone offering both voice and wireless networking functions.

Last month, an image was leaked that appears to be a new Palm handheld running OS 5 and offering other features not available on current Palm models. This model could be intended for the high-end market Bradley spoke of.

Bradley said his company isn't depending entirely on increased sales for its return to profitability. For example, it decreased operating expenses by 36% in its most recent financial quarter compared with the the same quarter last year.

Bradley spoke today at the U.S. Bancorp Piper Jaffray Technology & Communications Conference in Boston.

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Will there be a cheap lower model of the OS 5?

I.M. Anonymous @ 8/6/2002 3:14:18 PM #
i like sony, but with the connectivity of the palms combined with OS5 - and combined with my small wallet - i'm waiting for a cheaper OS5.

anyone?

RE: Will there be a cheap lower model of the OS 5?
I.M. Anonymous @ 8/6/2002 3:16:02 PM #
Probably, but not this year. The hardware has to go down in price, for now you'll have to stick with OS 4 which is just as good. You'll be able to buy an NR70 relatively cheap once their new high-end models are out, especially on ebay!
RE: Will there be a cheap lower model of the OS 5?
Ed @ 8/6/2002 3:17:16 PM #
Did you catch the editorial I wrote last week on exactly this topic?
www.palminfocenter.com/view_Story.asp?ID=3924

---
News Editor
RE: Will there be a cheap lower model of the OS 5?
I.M. Anonymous @ 8/6/2002 3:19:12 PM #
Ed, when do you think other companies will start to release their OS 5 products?
RE: Will there be a cheap lower model of the OS 5?
I.M. Anonymous @ 8/6/2002 3:19:38 PM #
Who knows - there might be a "low end" OS5 model from Samsung
RE: Will there be a cheap lower model of the OS 5?
I.M. Anonymous @ 8/6/2002 9:06:50 PM #
Yah, it is called CUB.

$ 89.00 in three colors.

RE: Will there be a cheap lower model of the OS 5?
I.M. Anonymous @ 8/6/2002 9:11:27 PM #
CUB???

C - U - Benahamou?

RE: Will there be a cheap lower model of the OS 5?
useybird @ 8/6/2002 9:54:11 PM #
Whoever said "PalmOS 4 is just as good" lay off the crack!Palm OS5 will be a thousand times better than OS4. if it is just as good it would be called OS4.2.

----------------------------------------

As heard on "Cheers":
All:NORM!
Woody:What's up Mr. Peterson?
Norm:The warranty on my liver!

RE: Will there be a cheap lower model of the OS 5?
jjsoh @ 8/6/2002 11:59:51 PM #
: Who knows - there might be a "low end" OS5 model from
: Samsung

Not sure why you would pick Samsung as the first company to bring out a low end OS5 model, but that would be an interesting idea.

Samsung uses Palm OS for their smart phones, so they are more than familiar with Palm OS development. However, it'll probably be a feeble attempt for them to bring out low end devices here in the States since there is already a plethora of low end devices to choose from. Of course, if we're just talking about OS5 devices, then they have to do it first, and most of all, do it right.

But I seriously doubt this would be a possibility mainly because Samsung doesn't even make Palm OS branded PDA's in Korea. (Of course, I could be wrong and if I am, that would be great news for me since I'm looking for a Palm PDA with Korean language support. ^_^)

What's also interesting to me is that Palm markets to Korea, but they only sell English version Palms over there, yet everything on their site (http://palm.co.kr/) is in translated in Korean. But my question is: who would buy an "English only" PDA in Korea? What Palm should do is sign up with a major industrial leader (i.e. Samsung) and start developing localized versions of Palm PDA's. Now that OS5 will have high res support, maybe someone can create a Palm OS device with Korean language support, so that the characters dont' have to look ugly in low res.

I've seen some popular non-PalmOS branded PDA's in Korea and some I would consider "bricks" in terms of form factor, not to mention the ugly OS interface. Then again, that was 2 years ago, so who knows how far they've come? ;)


Jim

RE: Will there be a cheap lower model of the OS 5?
cyruski @ 8/7/2002 5:34:30 AM #
CUB is the internal design name, much
like the oslo.

Excellent

I.M. Anonymous @ 8/6/2002 3:12:19 PM #
I see only positive in this, please don't flood this board with negetive comments. This is a good move by Palm. By targeting low end customers, they get people used to the operating system. The reason people are so reluctant to switch from PC to Mac and vise-versa is because they are comfortable with the OS and are afraid of change. Smart Phones are becoming more popular and making a handheld to act as one will obviously increase their sales (provided they will have a good service plan to go along with it) The high-end model is the only down fall. We were all hoping for something a little better then the Oslo, but as we all know it's the OS that counts, and Palm will always be able to come out with another Palm that is better than this one. And besides there is always Intel X-scale!
RE: Excellent
I.M. Anonymous @ 8/6/2002 3:19:51 PM #
Well Said!
RE: Excellent
I.M. Anonymous @ 8/6/2002 5:52:21 PM #
Yes - Nobody please say anything negative about Palm, Inc. These guys have it all figured out and we have no right to offer any kind of criticism. The last thing we want to do is hurt the Palm Senior Executives' feelings. They only make like $500K+ each so their feet should not be held to the fire. So just be happy and shut up when you get a warmed-over Palm OS. Don't question anything and let's all agree on everything! That will make things nice and lovely for everybody.
RE: Excellent
I.M. Anonymous @ 8/6/2002 6:12:32 PM #
You seem to have taken the exact opposite opinion: no one is allowed to say anything good about Palm. The first poster made some very good points about the need to attract the attention of first time buyers, which Palm is trying to do. He certainly wasn't looking at Palm through rose colored glasses; note his negative comments about Oslo. I'd say his comments were much more useful than yours. He seems to be using some perspective, while you are not.
RE: Excellent
I.M. Anonymous @ 8/6/2002 7:46:26 PM #
Palm has all the talks. But they haven't shown
any execution yet.

I haven't seen a decent low end Palm yet.
And a good OS5 Palm.

They talked about entering China market for 2 years already. But they are still not there.

I hope it won't take them this long to produce
a good OS5 Palm or the low end Palm.

RE: Excellent
I.M. Anonymous @ 8/6/2002 11:03:02 PM #
They can't enter most Asian markets without first releasing a hires device. If you thought 160x160 was bad for roman languages, try reading Chinese on it.

RE: Excellent
jjsoh @ 8/6/2002 11:16:34 PM #
: They can't enter most Asian markets without first
: releasing a hires device. If you thought 160x160 was
: bad for roman languages, try reading Chinese on it.

I've had similiar opinions about CJK in general. Latin based languages are fine at that resolution, but CJK is horrible. Sony did right in making high resolution CLIÉs for easier readability of Japanese characters.

A bit of a longshot, but has anyone here had any experience in trying to install Chinese or Korean fonts on a high res CLIÉ? I'd imagine that if this was possible, the result would be just as good as Japanese characters. The only Korean PDA's I've seen were non-Palm OS branded ones and they looked bad. (I guess this includes the ACER one with Chinese on it.)

I would sincerely hope that OS5 built-in high resolution support will allow a greater CJK presence. I yearn for the day when I can use Korean fonts on my Palm. :)


Jim

RE: Excellent
I.M. Anonymous @ 8/7/2002 1:56:02 AM #
> I've had similiar opinions about CJK in general.
> Latin based languages are fine at that
> resolution, but CJK is horrible. Sony did right
> in making high resolution CLIÉs for easier
> readability of Japanese characters.

Many people already installed Chinese language support on Clie. I also installed a Chinese language system under English version Clie and it works very well.

RE: Excellent
I.M. Anonymous @ 8/7/2002 3:08:08 AM #
People in HK and Taiwan have been using Palms
for a long time. And they use Chinese char.

So this is not a problem.

Chinese PalmOS
Palm_Otaku @ 8/7/2002 5:51:42 AM #
"They talked about entering China market for 2 years already. But they are still not there."

Hmm. Are you talking about Palm Inc. (the company that makes the hardware) or PalmSource Inc. (the company that owns the platform/operating system)?

If the latter, you're mistaken: Acer introduced their S10 PalmOS device in October 2001 (10 months ago). [ref.: www.palmevolution.com]

RE: Excellent
I.M. Anonymous @ 8/7/2002 6:17:41 AM #
I have JKS installed on my Clie 625 with English Palm/OS, using both simplified and traditional Chinese characters. It's just beautiful though you need lots of ram (or card) as Asian fonts are *big*.

I had it on my Palm 500 from work which I soon shelved, it's a joke, can't compare. Mind you, the same is true of those accented characters we use in other European languages.

Sure, all this also works with b&w low-res, the abacus is fine for basic arythmetic too when nothing else is available. IMO, Palm won't get market share in China/Taiwan unless it has low cost+hi res.


Yv [yves.goulnik@roche.com]
http://goulniky.free.fr/

RE: Excellent
I.M. Anonymous @ 8/7/2002 7:17:24 PM #
I think with the new features in their handheld, Palm will enter into the Chinese/Japanese market. In my opinion, Japanese/Chinese are used to more hi-end products and would not accept a low-res monochrome Palm. Although for most people that is enough. Why do you think PPC hasn't got that much market share. The only people that are buying them, are kids and college students because they are 'cool' but for the regular Joe, or Molly all he/she needs is an address book, To Do list, Appointments, and a shopping list for a relatively cheap price. This is all an m100. (except the shopping list which is a 3d party app)

Oh boy, now we can look forward to the ''June Clever'' Palm -

jonecool @ 8/6/2002 3:22:02 PM #
"We see growth in the pure consumer market as we move from the mobile buyer to the soccer moms of the world,"

As if the Claudia S. and Michael Jordan Palms weren't enough. I guess we'll now see a B&W device called the "June Clever" Palm branded handheld. Installed apps to include: Cookbook, Soccer Mom Manager and Menstrual Cycle Calculator.

Can't wait to see it Palm! :)

RE: Oh boy, now we can look forward to the ''June Clever'' P
I.M. Anonymous @ 8/6/2002 3:45:35 PM #
jonecool, you are so right. They had some nerve, marketing PDAs to African-Americans and women!! Don't they know PDAs are only for upper-middle class white men?

Who cares if women make up half the world's population? If they just stayed in the kitchen where they belong, they wouldn't want PDAs.

(Everyone else please forgive me. I couldn't let jonecool's sexist and racist comment pass.)

RE: Oh boy, now we can look forward to the ''June Clever'' Palm -
jonecool @ 8/6/2002 3:58:00 PM #
Excuse me? My statement wasn't meant to be sexist nor racist. Based on previous examples of Palm's marketing strategy, it's perty darn close to A great product idea.

It's called humor, some people like that kind of thing. Go figure.

RE: Oh boy, now we can look forward to the ''June Clever'' P
I.M. Anonymous @ 8/6/2002 4:14:43 PM #
"Based on previous examples of Palm's marketing strategy, it's perty darn close to A great product idea."

It is always sad when people display their ignorance for all the world to see. Palm had nothing to do with the Michael Jordan and Claudia Schiffer Palms. A separate company called PTN Media bought them from Palm, rebranded them, then sold them. You'd know that if you weren't so busy trying (unsuccessfully) to be funny.

RE: Oh boy, now we can look forward to the ''June Clever'' Palm -
I.M. Anonymous @ 8/6/2002 4:17:40 PM #
Sexist and racist???? Ummm....please don't post here anymore.
RE: Oh boy, now we can look forward to the ''June Clever'' Palm -
I.M. Anonymous @ 8/6/2002 4:38:12 PM #
"Sexist and racist???? Ummm....please don't post here anymore."

Ward, I think you were a little hard on the Beaver.

RE: Oh boy, now we can look forward to the ''June Clever'' Palm -
I.M. Anonymous @ 8/6/2002 4:41:48 PM #
palmbigbabyinfocenter rears its ugly head again.
RE: Oh boy, now we can look forward to the ''June Clever'' Palm -
I.M. Anonymous @ 8/6/2002 6:44:35 PM #
lol @ newbs
RE: Oh boy, now we can look forward to the ''June Clever'' Palm -
I.M. Anonymous @ 8/6/2002 7:03:04 PM #
" I couldn't let jonecool's sexist and racist comment pass."

Well, I certainly hoped the Thought Police stay away from the PIC, but I am proven wrong once again. There was nothing racist in his post, just a joke that was not funny. Why don't you go read The Times or listen to Alec Baldwin instead of read "racist" postings here. You will be much more content listening to crazy lefties vs. pda zealots...

NOT RACISM
I.M. Anonymous @ 8/6/2002 7:43:48 PM #
People misuse the term 'Racist' all the time.

To be *RACIST* is to believe that one race is superior than another.

"Hobbits are stupid folk who are born with lesser brains than us Humans. They're simply born into inferiority"

To be *PREDJUDICED* (racially speaking) is to believe that a subject from one race is more likely to exhibit certain behaviors than another.

"You're friends with a Hobbit?!? Ha, all they do is waste their time smoking Shire weed and stealing fireworks."

Racism is about differences based on genetic inheritence per a particular race.

Predjudice is a judgement on BEHAVIOR of a subject, based on their race (or whatever the case may be).

Perhaps you feel his message contained a 'racial slur'.

I'm not qualified to give an English lesson, but since the opportunity is here, I'm gonna take it.

Do *NOT* use the word 'racist' unless it really fits.

EVER.

It hurts black people to hear the 'N' word.
It hurts women to hear the word 'Bitch'.
It hurts people who treat others fairly to hear the word 'Racist'.

Now clue in, and grow up.

RE: Oh boy, now we can look forward to the ''June Clever'' Palm -
I.M. Anonymous @ 8/6/2002 8:20:52 PM #
Is the level of discussion always this thoughtful here?
RE: Oh boy, now we can look forward to the ''June Clever'' Palm -
I.M. Anonymous @ 8/6/2002 8:37:19 PM #
OK - it's "CLEAVER"!!!!!!!!!!!!!!!
RE: Oh boy, now we can look forward to the ''June Clever'' Palm -
I.M. Anonymous @ 8/6/2002 9:23:30 PM #
"jonecool, you are so right. They had some nerve, marketing PDAs to African-Americans and women!! Don't they know PDAs are only for upper-middle class white men?"

I think this poster is the racist. Why just because it's a JORDAN Palm does it have to be just for African-Americans??


RE: Oh boy, now we can look forward to the ''June Cr'' Palm
useybird @ 8/6/2002 10:01:19 PM #
If I remember correctly, the michael jordan palm was for basketball players who wanted to improve on their game. Just because Michael Jordan is black doesn't mean it's just for blacks. Another example is that Mexican food isn't just for Mexicans, it's for anyone who likes it. This is a form of both racism and prejudice,He is assuming that only black people play basketball. I heard this saying that if you ASSUME you make an ASS out of U and ME!

----------------------------------------

As heard on "Cheers":
All:NORM!
Woody:What's up Mr. Peterson?
Norm:The warranty on my liver!

RE: Oh boy, now we can look forward to the ''June Clever'' Palm -
I.M. Anonymous @ 8/7/2002 2:51:49 AM #
Boy, is humor lacking in this forum! The post was not at all racist in the post, just sarcastic about how patronising those MJ & CS Palms seem.

Unsurprising that many of you didn't notice, patronising as you seem yourselves, with that lack of critical insight and that bumper-sticker discourse.

RE: Oh boy, now we can look forward to the ''June Clever'' Palm -
I.M. Anonymous @ 8/7/2002 3:24:33 AM #
I want a Barbie (TM) edition, preloaded with "List Your Jewels" and "Coctail Gown Designer". The screen needn't be in full colour, pink and black would do.

Where is the 5-series?

sandbuck @ 8/6/2002 3:33:45 PM #
Surely Mr. Bradley is not foolish enough to abandon the proven, widly popular, wildly accessorized 5-series casing desgn.

Surely they intend to put an ARM chip in some future 5-series model, in addition to that Oslo beast. That's a no-brainer.

If Todd Bradley is thinking about leaving that chassis out of the ARM race, somebody should give him Nero's violin.

But surely he's not a fool.

RE: Where is the 5-series?
I.M. Anonymous @ 8/6/2002 3:51:51 PM #
I agree - they should go even further and try to make the 5-series slimmer and lighter!
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