Zire Wins IDEA2003 Gold Award
Palm's Zire handheld has won a Gold award in the 2003 Industrial Design Excellence Awards (IDEA) competition, co-sponsored by the Industrial Designers Society of America (IDSA) and BusinessWeek magazine.
"The Palm Zire impressed with its attention to detail and its elegant simplicity, particularly for an entry-level product," said Juror Jim Couch, IDSA, principal, Substance Design Group, Ltd. "The Zire's appearance conveys a quiet, calm, Zen-like aesthetic that is normally reserved for products selling at twice its cost. Simplifying the user interface, reducing its thickness, size and weight, and incorporating a power source that can go as long as a month on a single charge all contributes to making the Palm Zire highly desirable."
Named as a best product of 2002 by BusinessWeek and PC Magazine, the Palm Zire handheld has been the fastest-selling handheld in Palm's history, selling more than 1 million units since its introduction last October. It's the most affordable and lightest-weight Palm branded handheld to date.
"We wanted to design a handheld that addressed the needs of first-time handheld users, focusing on value and simplicity. The result was a unique marriage of design and functionality at a price that makes handheld technology accessible to a whole new audience," said Rich Gioscia, director of design for Palm Solutions Group. "The Zire handheld is a breakthrough product, and we're pleased it's been recognized with such a prestigious award."
An in-depth analysis of the IDEA winners are featured in BusinessWeek's July 7 issue, hitting newsstands today.
Article Comments(27 comments)
This article is no longer accepting new comments.