Palm Gives Howard Stern Private Pre Demo
Sometime this week, Palm flew out a PR team to give celebrity US radio personality Howard Stern a private one-hour demo of the Palm Pre phone. Despite the fact that Palm's won't let journalists handle the device in a controlled environment, Palm seems eager to recruit more free publicity faced with declining revenue in advance of the Pre product launch.
ZDNet's Editor in Chief, Larry Dignan reported earlier this week on the developments:
"They're going to show me the Pre and then take it away. They're trying to build excitement for this thing. If people don't buy this I don't see how Palm keeps going," said Stern. It should be noted that Stern is getting better access than the press has recieved to date with the Pre.
The private demo seems to have come about when Palm's head of PR, Lynn Fox, called into the show to pitch the Pre live on air. One of Stern's staff had heard of the device from CES and remarks "It's gotten a lot of hype and I don't want to turn this into an ad for the Palm Pre." You can listen to a recording of the clip here:
Subsequent talks seem to have lead to some results. Not only is Stern getting the private in home demo, but he has also been talking about the device on his show this past week and will surely mention it often again following the exclusive demo.