PC Mag & Gizmodo Take HP to Task
Earlier this month we took a look at the initial crop of HP TouchPad reviews from around the web. For two rather unique takes on the TouchPad, we have two newer opinion pieces that take a fresh look at the TouchPad in the immediate aftermath of its launch and this week's news of Jon Rubinstein's reassignment within HP.
Up first, long-time tech industry pundit John C. Dvorak takes issue with HP's marketing department in his "Russell Brand Representing HP? Really?" editorial. In the piece, he has harsh words for HP in their choice of choosing "sleaze bag celebrities" to promote the TouchPad. Mr. Dvorak remains convinced that fans of TV's "Glee" are long-time iPad and iPhone users and that boxers such as Manny Pacquiao will not resonate with the early adopter techie crowd HP is trying to woo. He then goes on to criticize HP's handling of the TouchPad launch and a slew of mostly negative early reviews. HP's ability to generate Apple-style buzz for its products is also called into question before he simply states that the TouchPad is the "worst orchestrated new product rollout I have ever seen."
A new article written by Gizmodo's Adrian Covert entitled "Is WebOS Hosed?" claims in no uncertain terms that the appointment of Stephen DeWitt to oversee WebOS is a very bad move and that Jon Rubinstein should have been retained to spearhead WebOS efforts. Covert calls into question the mass exodus of the former Palm talent at HP and the loss of that company's legacy as WebOS is assimilated into the HP corporate culture and grafted onto printers, PCs, and other devices far from its smartphone roots. Covert goes on to say that HP's focus on smartphones will continue to dwindle and they will no longer take the risks that Colligan and Rubinstein took while Palm was still a autonomous entity.