Handspring Lowering Price on the Edge
Handspring told their resellers yesterday that the suggested price for the Visor Edge is dropping to $270 on December 9. It is currently selling for $300. The company is also offering some giveaways with this model during the holiday season. When an Edge is purchased from Handspring.com, the buyer can choose from a Pen Stylus, a Slim Leather Case, or a Zippered Leather Case.
It runs the 33MHz DragonBall VZ with 8 MB of RAM. It has a 4-bit grayscale screen and is powered by a lithium ion battery. It is 4.7 by 3.1 by .43 inches. It is the only Handspring model to depart radically from the design the company has used from the first Visors. It needs a sled that attaches to the back in order to use Springboard modules.
The Edge debuted in March for $400. In August it dropped to $300.
This is yet another salvo in the price war between Handspring, Palm, and Sony. The three have been steadily cutting prices lately in order to maintain or even increase their share of the handheld market. Another goal is to increase demand among customers during the economic slowdown.
In just the last few weeks Palm has cut the price of the m125, while Sony has dropped prices on N610C and N760C.
So far, the strategy appears to be working to increase sales. Recent weekly retail sales figures show sales of handhelds from all three companies up strongly. However, with these price cuts revenues aren't increasing as strongly as unit sales are.
Thanks to Doug for the tip. -Ed
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