Palm Showing Off New Handhelds in TV Ads
Palm, Inc. has launched a new U.S. TV and online ad campaign that features the company's newest products: the m130, m515 and i705. It includes a 30-second TV spot that will air on national network and cable, and is scheduled to run for five weeks. The commercial has three parts that seek to demonstrate how each of the new handhelds enhances the lifestyles of a wide range of users, and that show that no matter what the user wants to do, there is a Palm handheld that can help do it better.
AKQA, an advertising and marketing services agency, developed the new campaign. The ad was produced by Digital Kitchen, with music by Plastilina Mosh.
"This TV ad shows a diversity of mobile-lifestyle needs that we are responding to in really useful ways, both in our product offerings and in our ongoing relationship with customers," said Ken Wirt, senior vice president of Solutions Group Marketing for Palm, Inc. "An important aspect of the ad is that it recognizes the sense of community that has built up around Palm handhelds. It encourages viewers to join the Palm community by visiting palm.com and enrolling in the Palm Pays Back Program, a new referral program that rewards customer loyalty."
The new TV spot is not yet available on Palm's Advertising page, though the ones from its previous campaigns are.
Thanks to Kevin Crossman for the tip. -Ed
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