Palm Unveils Tungsten and Zire Sub Brands
Palm Inc. announced today the creation of two distinct sub brands for its portfolio of handheld products -- the Tungsten and Zire families. No actual handhelds were announced, just two new lines of handhelds.
Tungsten will be the brand name for its high-end models aimed at mobile professionals and the enterprise work forces, while Zire will be its consumer brand.
Also today, in a separate press release, Palm announced the first product in its Palm Tungsten line, the Tungsten Mobile Information Management Solution. The Tungsten MIM Solution offers enterprises a complete and secure wireless email and groupware access solution.
The Tungsten MIM Solution was introduced as the Palm Wireless Messaging Solution. This re-branded product, which does have additional functionality, provides secure access to corporate email, calendars, contacts, notes and tasks from systems like MS Exchange and Lotus Domino. The solution also supports access to IMAP4 compliant email systems.
The first handhelds under the Tungsten and Zire names are expected to be available this fall. PIC sources indicate that the Zire, will be announced on October 7th, with the Tungsten T and Tungsten W handhelds expected October 28th.
Both of these were trademarked by Palm in May. At the same time, it trademarked the word Veld. At this point, it isn't known what use the company will make of Veld, if any. Speculation ranges from this being the name of a midrange line of handhelds to it being the new name of the company. It is possible this was going to be the brand name for Palm's wireless units but the company changed this in favor of including these in its Tungsten line.
News Editor, Ed Hardy contributed to this report.
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