Zire Was Best-Selling Holiday Handheld
According to market-information company The NPD Group, the Palm Zire handheld was the best-selling PDA in U.S. channels during the fourth quarter of 2002 -- accounting for 13 percent of unit sales. Additionally, the five top-selling handhelds during the quarter all were Palm branded products, accounting for 46 percent of all units sold.
The NPD Group data also confirmed the Palm Zire handheld had the highest sales figures during its first three months after introduction of any handheld tracked by the market-information company, with over 228,000 sold.
Palm Solutions Group also said that registration data indicates more than 90 percent of consumers who bought Zire handhelds are new handheld purchasers -- exactly the customer set Palm intended. Palm believes that many of the Zire buyers of today will become purchases of higher-performance Palm handhelds in the future.
The Palm Zire handheld, which was introduced Oct. 7, 2002, is the most affordable and lightest-weight Palm branded handheld to date. With an estimated U.S. street price of $99, the Palm Zire handheld target buyer is the first-time purchaser who needs an affordable way to organize a busy life.
"Growing the handheld space with fresh products that target new customers is infusing new energy in the PDA category," said Ken Wirt, senior vice president of marketing and product management for Palm Solutions Group. "The NPD Group data is an indispensable tool that ensures that we have the best market intelligence to react rapidly to changes in the marketplace."
While the handheld space is still a nascent market, Palm research shows that in the United States alone there are more than 63 million individuals interested in purchasing handheld devices.(1)
Palm Zire Handheld Led European Sales
According to GfK's latest analysis (October/November 2002), all five top-selling handhelds in Europe are Palm branded devices. The Palm Zire handheld, introduced on Oct. 8, led with more than 12 percent of the market. The Palm family of handhelds led with 44 percent of the market, up 6 points vs. August/September.(2)
"The introduction of the original Pilot handheld from Palm in 1996 ignited a revolution around the world. And now, the simplicity, tiny size, low price and long battery life of the Palm Zire handheld continues to fuel that revolution, leading to rapid adoption of the device and extending the Palm brand as the trusted choice for handheld computing," said Wirt.
(1) Source: March 2002 Maritz: Thompson Lightstone US only segmentation
(2) Source: GfK's Small organizing solutions panel - Euro 7
Thanks to Brighthand for the tip
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