Palm to Become palmOne After Spin Off
Palm today announced the new name it will adopt following the spin-off this fall of PalmSource and acquisition of Handspring. Palm Solutions groups will become "palmOne" and will reflect the company’s handheld computer hardware and software solutions business and encompass the subbrands Zire and Tungsten, as well as Treo.
palmOne, New Name, New Colors
The name palmOne was chosen following interviews with a broad spectrum of Palm customers, partners, employees, naming consultants and industry influencers. Products will begin to bear the new brand name in the spring of 2004. Palm has also unveiled a new website, www.palmOne.com, that is live today and features product information and support services previously available at palm.com.
The new name is characterized in two colors – deep red for the word “palm” and vibrant orange for “One,” reflecting the subbrand colors for the company’s Tungsten line of solutions for mobile professionals and business and its Zire line of solutions for consumers and multimedia enthusiasts, respectively. The lower-case treatment of the company name gives the word “palm” visual emphasis.
“The red/orange combination is a bold departure from the blue that Palm has used for many years and builds on our new subbrands, Energy, enthusiasm, power and innovation come across much stronger in our new combination,” said Ken Wirt, Palm Solutions senior vice president and head of sales and marketing.
Handspring Acquisition
The Boards of Palm Inc and Handspring announced in June that they each have unanimously approved a definitive agreement for Palm to acquire Handspring to form a new, stronger market leader in mobile computing and communications. Immediately following the completion of the PalmSource spin-off, Handspring will be merged with Palm, and the merged company will be called palmOne. The transaction, encompassing the spin-off of PalmSource and the merger of Handspring with the remaining Palm Solutions Group of Palm, is expected to close in the fall.
The merged company will be led by Bradley, who will continue as president and chief executive officer, and will be structured around two business units: handheld computing solutions, led by Ken Wirt, currently senior vice president, sales and marketing, for Palm Solutions; and smartphone solutions, to be led by Ed Colligan, current president and chief operating officer for Handspring. Jeff Hawkins, Handspring chairman and chief product officer, will become chief technology officer for the merged company.
“Our new name also signals a new beginning at Palm,” said Bradley. “Building on our momentum in the handheld computing space worldwide and complementing it with the expected integration of the award-winning Treo line of smartphones from Handspring will give palmOne the broadest portfolio of handheld computers and smartphone products led by the most experienced team in the industry.”
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RE: What is the One for
Pat Horne; www.churchoflivingfaith.com
Awful Name
RIP Palm, we'll surely miss you.
-Kevin Crossman
RE: Awful Name
That's even worse than than I thought before.
-Kevin Crossman
RE: Awful Name
RE: Awful Name
PSG was forced to make a change based on the spinoff of PalmSource. One of the two seperate companies had to own the original Palm name. The split was designed "early on" in order to appeal to future OS partners. One company producing hardware and the inherent OS, puts the "outside" companies at a development disdvantage (see MSFT vs every other software company on earth).
Had Apple done this earlier on, we possibly might not know the joys of blue-screens & clicking the "Start" button to stop our PCs. But, who knows?
Also, "pilot" is certainly still the lingo, even sometimes for PPCs. But, Pilot Pen Company $lammed Palm in court for infringement years ago for and it's never to return.
More news on the change ...
http://biz.yahoo.com/prnews/030818/sfm039_1.html
http://biz.yahoo.com/rc/030817/tech_palm_1.html
Pat Horne; www.churchoflivingfaith.com
RE: Awful Name
ive been a palm user forever...i have to admit..ive been used to the palm name. but this new name aint that bad.
maybe its gonna grow on us.
RE: Awful Name
I wished they would've gone with something completely different. Verizon was successful in their rebranding and so was T-Mobile. Of course, it's hard to give up a marketting freebie like "Palm". So I guess that word had to be in the name one way or another.
RE: Awful Name
Are you the English teacher Kevin Crossman?
... In any case, I don't think it's such a bad name. Read my comments below.
RE: Awful Name
Agree about the colors, just doesn't look "high-tech."
Also, what a plain looking logo, looks like the result of a high school contest or something.
In the end, however, Palm will be succeed or fail for their products, service and apptitude at marketing in the face of Microsoft's onslaught.
RE: Awful Name
Finally someone sane. If the products do what you want, does it really matter what the company is called (well OK as long as it's not MS...lol). Don't forget sony. But right now with the T3 coming up palm looks in good shape.
Scott
RE: Awful Name
That would be cool, I still have a Palm Zire 71 then, but I still call it my Palm Pilot. Old habits are hard to break, even though I had USR and 3Com Pilots before.
RE: Awful Name
...then do you think Real will punish them as Real has their RealOne player??
pa1mOne loaded w/ RealOne...
which one is not like the other?
not that names mean much, as long as the product is good, but i for ONE, this its a stupid name.
would a rose by any other name smell as sweet? or would a palm by any other name work as well??? [had to ;-) ]
why not "simply_palm" ...
all for pa1mOne & pa1mOne for all [i hate typing that name w/ the #1 instead of the letter "l" ..ick !
-painted_dog
RE: Awful Name
bad move Palm.
RE: Awful Name
RIP Palm, we'll surely miss you.
-Kevin Crossman"
Will you have the b*lls to say that you thought Palm would die because it changed its name to PalmOne 2 years from now? I am still waiting for all those pundits who swore PPC 2000 would crush Palm OS to step up and admit they are idiots.
RE: Awful Name
In this sense the name is quite appropriate...
Nick
RE: Awful Name
As for the colour scheme, I generally like blues and stuff like that, but this might work what they picked. Afterall, it has worked for http://wthr.com (they've been #1 for awhile), so maybe Palm wanted to change their image, but go with something somewhat safe...
Who knows? If anything, it'll make my Vx even more obsolete ;-)
Take care,
Eric
RE: palmOneinfocenter?
Pat Horne; www.churchoflivingfaith.com
RE: palmOneinfocenter?
-Ryan
RE: palmOneinfocenter?
But then since I'm running the iQue I won't need to go there much either.
Cheers,
RE: palmOneinfocenter?
i'm not living, i'm just killing time.
RE: palmOneinfocenter?
The old Palm website did not require JavaScript to be turned on.
Palm trademark
The "Palm" name and domain assests are now owned by "Palm Trademark Holding Company" which is co-owned by Palm Source and the new palmOne. I guess this lets them get away with using the Palm trademark in their name.
RE: Palm trademark
Visit http://goodthatway.com/
-better living through better technology.
Change and Comfort
There is a certain amount of comfort having your hardware and software made by the same company...a company that has been there since the beginning, unchanged.
This is uncomfortable.
RE: Change and Comfort
RE: Change and Comfort
Seems like a loooong time ago.
RE: what does this mean now??
I'm going to need an electronic organizer just to keep track of how to properly refer to my PDA. ;>
RE: what does this mean now??
RE: what does this mean now??
RE: what does this mean now??

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What is the "One" for?
How many usefull features they will include?
How many years until they are bought by Sony?
j/k