Palm to Become palmOne After Spin Off
Palm today announced the new name it will adopt following the spin-off this fall of PalmSource and acquisition of Handspring. Palm Solutions groups will become "palmOne" and will reflect the company’s handheld computer hardware and software solutions business and encompass the subbrands Zire and Tungsten, as well as Treo.
palmOne, New Name, New Colors
The name palmOne was chosen following interviews with a broad spectrum of Palm customers, partners, employees, naming consultants and industry influencers. Products will begin to bear the new brand name in the spring of 2004. Palm has also unveiled a new website, www.palmOne.com, that is live today and features product information and support services previously available at palm.com.
The new name is characterized in two colors – deep red for the word “palm” and vibrant orange for “One,” reflecting the subbrand colors for the company’s Tungsten line of solutions for mobile professionals and business and its Zire line of solutions for consumers and multimedia enthusiasts, respectively. The lower-case treatment of the company name gives the word “palm” visual emphasis.
“The red/orange combination is a bold departure from the blue that Palm has used for many years and builds on our new subbrands, Energy, enthusiasm, power and innovation come across much stronger in our new combination,” said Ken Wirt, Palm Solutions senior vice president and head of sales and marketing.
The Boards of Palm Inc and Handspring announced in June that they each have unanimously approved a definitive agreement for Palm to acquire Handspring to form a new, stronger market leader in mobile computing and communications. Immediately following the completion of the PalmSource spin-off, Handspring will be merged with Palm, and the merged company will be called palmOne. The transaction, encompassing the spin-off of PalmSource and the merger of Handspring with the remaining Palm Solutions Group of Palm, is expected to close in the fall.
The merged company will be led by Bradley, who will continue as president and chief executive officer, and will be structured around two business units: handheld computing solutions, led by Ken Wirt, currently senior vice president, sales and marketing, for Palm Solutions; and smartphone solutions, to be led by Ed Colligan, current president and chief operating officer for Handspring. Jeff Hawkins, Handspring chairman and chief product officer, will become chief technology officer for the merged company.
“Our new name also signals a new beginning at Palm,” said Bradley. “Building on our momentum in the handheld computing space worldwide and complementing it with the expected integration of the award-winning Treo line of smartphones from Handspring will give palmOne the broadest portfolio of handheld computers and smartphone products led by the most experienced team in the industry.”
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