palmOne Back to Palm Inc

New Palm Inc Logo ~ Click for largerToday marks the date palmOne Inc, becomes Palm, Inc. The company today begins trading under the symbol PALM, formerly traded under the Nasdaq ticker symbol PLMO. Accompanying the name change is the release of a new company logo, which will begin appearing on products this fall.

Today's news follows an announcement on May 24 that the company had acquired unencumbered rights to the Palm brand by buying out the share of the brand formerly controlled by PalmSource, Inc. As part of the agreement, palmOne has granted PalmSource and its licensees a four-year transition period to move away from the Palm trademarks.

"I'm confident we'll build our momentum even faster now that we can use the same term consumers and business people have always used for our products -- PALM," said Ed Colligan, Palm president and chief executive officer. "And while a lot has changed -- our name, ticker, logo and headquarters -- our vision remains the same. We believe the future of personal computing is 'mobile computing,' and we aim to deliver superior hardware and software solutions so that we can continue to set the bar in the industry."

New Logo
The new logo builds upon the strong brand equity already established in the former blue Palm circular medallion, but the updated typeface suggests the trend toward digital content and an orange gradated background evokes energy. The logo was created by Turner Duckworth, a leader in brand identity design that counts among its customers and Coca-Cola. Turner Duckworth has created Palm and palmOne brand identities since the original blue medallion logo, including Zire, Tungsten and LifeDrive.

New PALM INC logo"Our new logo takes advantage of the high brand awareness we've built over time through award-winning and commercially successful handheld computers and smartphones," said Page Murray, Palm vice president of marketing. "It balances the past with the future, and signals to customers that they can expect to see a lot more of the name 'Palm' going forward in exciting mobile-computing products."

New Headquarters
Palm, Inc. is now located in Sunnyvale, Calif., at 950 W. Maude Ave., at the corner of Mary Ave. Two four-story structures provide 288,000 square feet of office space, which was required to accommodate the growing company. Palm has been hiring in the areas of engineering and wireless carrier relations.

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Let's hope that the "new" Palm start to deliver the goods

Polyglott @ 7/14/2005 1:56:57 PM # Q
Ok, so we will all have to get used to the new logo. I hope that the company will focus on giving us, the cusotmers, what we finally want. Any idea when the T7 will be released?

I'm In
Timothy Rapson @ 7/14/2005 2:17:57 PM # Q
I have been holding off on getting a handheld computer since I have been so confused over all the odd names.

Now, that I know it is Palm, I am in big time. I am going out today and buying one of each.....No, I'm headed to the Palm website right now to buy a Palm 31, 21, 72, TE2, T5 AND a brand new Palm LifeDrive.

I am so relieved. I now know what to buy.

RE: Let's hope that the
hkklife @ 7/14/2005 2:44:44 PM # Q
Well, as of today on, you can have either the "new old" Palm Zire 21, Tungsten E, or Tungsten C. OR you can have any of the rest of the lineup with the "old" PalmOne branding on it. Or wait until October/November for a "new" Palm T7.

Decisions, decisions!

RE: Let's hope that the
MonkeyMike @ 9/5/2005 3:17:30 AM # Q
Gotta love them press-releases. Such a pleasure to read..

-- - my top 10 palm apps.
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rasty @ 7/14/2005 2:29:03 PM # Q
Gotta like orange ;)

RE: Fruity
kevdo @ 7/14/2005 2:42:56 PM # Q
That logo is so ugly! The old one was perfect!

-Kevin Crossman, Palm Powered Software Champion
RE: Fruity
budrowilson @ 7/14/2005 3:41:07 PM # Q
I agree. That logo is ugly as sin.

But it other news, the next handheld to be released will once again be graced with the words, "PalmPilot" !

he he he

RE: Fruity
LiveFaith @ 7/14/2005 4:17:03 PM # Q
Wrong boys! The colr scheme was inspired by greatness!

Pat Horne;
RE: Fruity
budrowilson @ 7/14/2005 4:31:42 PM # Q

I've lived in Tennessee all my life, you can't tell me anything about the Big Orange that I don't already know. I was in Knoxville Tuesday.

That said, there are 49 other states in the union as well as Canada, Great Britain, and even Europe that don't bleed Tennessee Orange. Go figure. I think the previous "palm" logo had it right.

RE: Fruity
budrowilson @ 7/14/2005 4:40:46 PM # Q
Oops. Change the "," to ";" after "life" in the first sentence.

RE: Fruity
LiveFaith @ 7/14/2005 4:44:43 PM # Q
49 other states! That's ludicrous.

Pat Horne;
RE: Fruity
Gekko @ 7/14/2005 4:46:43 PM # Q

I'm sure that for a small donation to the "Church of Living Faith" collection basket, the Reverend Horne could have used his photoshop skills to create a much, much better logo for Palm - at a much better price for PALM shareholders than this wacky firm charged!

RE: Fruity
LiveFaith @ 7/14/2005 5:19:34 PM # Q
RE: Fruity
just_little_me @ 7/14/2005 7:08:39 PM # Q
budrowilson: "...and even Europe"

Wow... so the world stops at Europe now? How international of you... ... short-sighted americans.


RE: Fruity
budrowilson @ 7/14/2005 10:02:11 PM # Q
I realize there are other people in the world. However, I didn't know that Palm spent millions marketing to Indonesia, Russia, and Columbia (as well as the rest of the world). Most of the people I see posting are from the countries I listed. However, if you'd like to throw your $.02 in, please, by all means, list all the countries I left out when trying to make my point...

RE: Fruity
Tech72 @ 7/15/2005 1:21:58 AM # Q
The Country name is Colombia the city in the south eastern part of the U.S. is Columbia.... I liked the Silver rimmed blue badge or looked Classy... Orange rimmed in white looks....out dated...kinda 70's...

RE: Fruity
davidv @ 7/15/2005 1:51:06 AM # Q
You know when companies start dicking with the core brand and the primary logo that we all know so well ... it's a sure sign that the company is captured by marketing morons and their creative agency partners.

There was nothing wrong with the old blue palm logo - in fact most us would recognize it instantly. You could argue the orange logo is fresh and more up to date and reflects the new Palm. However these are false reasons to change. The brand should never change - make the brand mean fresh and contemporary through the products, the advertising and the promotions - not the brand.

The pity of it is they will waste hundreds of thousands of dollars on a rebrand rather than spend that on product development and actually delvering the next product.

Oh well - I like orange - my favourite colour - lets hope they stick with it now forever.

I wonder where I can get replacement badges to stoick on my old Palms, not to mention cover up that horrid palmOne logo on my Treo?

dave the rave

Dear Palm, Help I'm trapped in front of a box of wires and silicon. Please give me back my life.

RE: Fruity
budrowilson @ 7/15/2005 2:13:13 AM # Q
Now that's a useful correction. Completely overlooked "Colombia." I'm glad you pointed that out...

RE: Fruity
ackmondual @ 7/15/2005 7:04:22 AM # Q
heh, and they say real men where orange.

At least it isn't spilling over into Apple's style of fashion

RE: Fruity
rasty @ 7/15/2005 12:38:19 PM # Q
And it's round!

RE: Fruity
joad @ 7/15/2005 2:34:24 PM # Q
"The logo was created by Turner Duckworth, a leader in brand identity design that counts among its customers and Coca-Cola."

Ummm, yeah Duckworth... Coca-Cola has needed to change their logo around every year or two also.. Anyone else here remember that snappy "coke" logo of 1995? Man, it was sooooo non-digital. I love the 2005 Coke logo, I'd probably not even RECOGNIZE a Coke product from 15 years ago.

This "brand identity" stuff is so very important, thank gawd Palm recognized that it wasn't the devices that were buggy, their whole problem was that the logo wasn't the right shade and shape of orange...

Coke is a classic example of why you DON'T screw around with a solid brand. PERHAPS there are reasons other than the obvious to take control over the Palm name. Perhaps. But to flippantly and radically redesign your corporate logo nearly every other year just reeks of foolish trendiness and poor asset management.

OK Palm, you've spent your $30-40 Million, got your name and silly orange spot logo. Now get back to building handhelds.

RE: Fruity
rasty @ 7/15/2005 5:27:30 PM # Q
"PERHAPS there are reasons other than the obvious to take control over the Palm name"

... like giving PalmSource that $30m they needed to survive?

RE: Fruity
The_Voice_of_Reason @ 7/15/2005 10:45:29 PM # Q
"PERHAPS there are reasons other than the obvious to take control over the Palm name"

... like giving PalmSource that $30m they needed to survive?


Sony CLIE UX100: 128 MB real RAM, OLED screen. All the PDA anyone really ever wanted.

The Palm Economy = Communismô
The Great Palm Swindle:

RE: Fruity
mikecane @ 7/16/2005 10:48:30 AM # Q
>>>Orange rimmed in white looks....out dated...kinda 70's...

Oh my God.

This can only mean one thing: the next LifeDrive will have a hard DISCO in it!

And can it be? -- yes, the newest handheld is code-named Nixon!

RE: Fruity
rasty @ 7/16/2005 6:17:13 PM # Q
Humm.. 33gigs vynil?

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The Illusion of Progress Continues...

Gekko @ 7/14/2005 2:32:41 PM # Q

"Reorganizing can be a wonderful method for creating the illusion of progress while producing confusion, inefficiency, and demoralization."

RE: The Illusion of Progress Continues...
LiveFaith @ 7/14/2005 4:19:52 PM # Q

Why do I have the feeling that you have already printed the picture above and pasted it on a dart board?

Pat Horne;

RE: The Illusion of Progress Continues...
svrontis @ 7/14/2005 8:53:24 PM # Q
Just so.

Remember though that the WinMob division has been reorganised several times in the last few years (change of management, new marketing spin, etc). How much longer before the beancounters at M$ get tired of that illusion and consign WinMob to its grave?

RE: The Illusion of Progress Continues...
Foo Fighter @ 7/14/2005 9:52:42 PM # Q
Why would Microsoft pull the plug on Windows Mobile when it's winning? Or haven't you heard that Windows Mobile outsells PalmOS? Should PalmSource pull the plug on PalmOS as well. Oh wait...they already did? Ha!

Contributing Editor,
RE: The Illusion of Progress Continues...
svrontis @ 7/14/2005 9:57:12 PM # Q
Foo, you have an interesting concept of 'winning'.

M$ is a business. They did not get to where they are by throwing moneys at loss-making ventures. The WinMob division has been bleeding money for many years. Even with the cut-backs to head count (and the delays in the timetable for release of WinMob 5.0), they did not manage to break even last year.

If 'winning' means working for years and years without ever making a profit (as is the case with the WinMob division), then I'm a monkey's uncle.

RE: The Illusion of Progress Continues...
Foo Fighter @ 7/14/2005 11:27:32 PM # Q
Uh..did you not catch Bill Gates last few Keynotes where he pushes Windows Mobile Smartphones? Windows Mobile is the center piece to Microsoft's mobile strategy, which is going to tie in heavily with Windows Media content services.

Contributing Editor,

RE: The Illusion of Progress Continues...
svrontis @ 7/14/2005 11:48:07 PM # Q
Yes. Over the years Mr Gates has lead a number of initiatives (eg, remember the Pen PC?). Those which were unprofitable were canned, sooner or later. To his credit, Mr Gates keeps trying to find new markets, but M$ has always dealt with loss-making divisions in a business-like manner (some would say 'ruthless' manner).

WinCE/PPC/WinMob/whatever has been struggling since its inception. It has been bleeding money from day 1. It has been restructured again and again, but the read ink still flows.

The latest spin from the restructured WinMob division is to focus on smartphones. But all the devices produced by the OEMs to date have been underwhelming (to say the least).

The latest 'great white hope' is the HP 6550 - but reviews of pre-production models have not been good. I have no idea what the carriers think of it, but Sprint (for one) will likely be very cautious given the problems they had with earlier HP models.

Will HP proceed to launch this model given their own financial problems? Probably (I guess), but they may not be able to throw enough money at on-going R&D for this unit - enough, that is, to get it right.

There is, of course, the rumour about Motorola's RAZR-type model. Whether this ever goes beyong the drawing board is open to doubt, particularly given Moto's chequered history of announcing a new unit and not following through with it.

This is all against the background of RIM's improving performance. They seem to be going from strength to strength. While they are a niche player, their little niche is doing very well. (Eg, over the last six months, the geeks in our IT department have been dumping their cell phones / palmpilots and adopting Blackberry's instead.) The Blackberry is (in so many ways) a crude device, but it has struck a chord with customers. RIM are slowly strangling the handheld computer market (and the smartphone sub-set of that market).

Anyway, the bottom line is this: Forget all the nice video presentations, power-point slides and press releases which are conjured-up by the marketing department as part of the launch of a new product. If the product losses money it WILL be terminated - terminated, with extreme prejudice, and regardless of how many upward-sloping charts marketing can dream up. It would be naive to believe otherwise.

RE: The Illusion of Progress Continues...
Gekko @ 7/15/2005 12:36:52 AM # Q

baby svrontis - MSFT will use mobile devices as a loss-leader if it has to. They have the luxury. Last time I checked, however, it appeared that MSFT was making money with Windows Mobile.

You can pray to your god that MSFT pack up their tent in this space, but I can assure you that they will not. This is a war of attrition. The trend is clear, Palm is screwed. And there's not a damn thing you can do about it.

How Microsoft will DESTROY RIM + Palm:
The_Voice_of_Reason @ 7/15/2005 3:06:37 AM # Q
"Free" push email for companies. It's that simple.

Company X is already running Microsoft Exchange Server along with a dozen other Microsoft apps.

Suddenly, along comes Microsoft Exchange Server 2003 Service Pack 2 (SP2) featuring the functional equivalent of "push" email, remote device deletion, etc.

Company X decides to give mobile email service to its employees.

Which will it choose?

a) Microsoft Exchange-ready Windows Mobile phones
b) Proprietary RIM hardware + software (expensive and potentially difficult to scale up to support large companies)
c) PalmOS phones with Good's or a few other companies' cobbled-together packages
d) Gamble and roll their own solution with any combination of phones + commercial software (ChatterEmail, SnapperMail, VersaMail, etc., etc.) hoping no tech support nightmares will ensue.

Most people will pick "a". A smash hit with a design like the HTC-Universal could rapidly catalyze the adoption of the Microsoft platform.

Feel free to bet against Microsoft ultimately winning this one. No doubt sue-happy RIM (AKA "Lawsuits In Motion") and Palm are already preparing their "We got our a$$es kicked by Microsoft so we're demanding compensation for our inability to compete" lawsuit.

Can't wait. Yawn.

Sony CLIE UX100: 128 MB real RAM, OLED screen. All the PDA anyone really ever wanted.

The Palm Economy = Communismô
The Great Palm Swindle:

RE: The Illusion of Progress Continues...
sr4 @ 7/15/2005 3:22:17 AM # Q

There is a huge amount of denial in the POS community. When you try and make things as clear as possible (e.g. POS shipped 1.8 million units in q1 2002, and 1.1 million in q1 2005) you never get a straight answer from them.

Like svrontis, they all just hope that WM goes away. This is also Kirvin's fantasy (MS will abandon WM in favour of longhorn mini-tablets)

If I was in a business and my sales decreased by nearly 50% in 3 years I would be very very worried. Forget WM (as you clearly want to) but why is POS not selling well?


RE: The Illusion of Progress Continues...
Timothy Rapson @ 7/15/2005 8:20:52 AM # Q
Svrontis, you make a good point about MS renaming its OS over and over then you make some rediculous claim about MS being innovative and looking for new places to lose money while cutting losses at divisions that are losing.

Nothing could make less sense than the bottom line on both statements.

1. MS kept changing the name of their product when it was not getting anywhere. Now, that it has cut off Palm, I expect it to stop trying to sound like a Palm competitor. On the other hand, as you point out, RIM IS getting somewhere and may become MS's next target.

2. MS couldn't care less about losing money or about innovating in any area except its cash cow. The desktop OS. MS has never, ever produced a successful, innovative product. From mice, to mounded keyboards, from word processors, to browsers. The words innovative and successful are not in their vocabulary. Even that cash cow desktop OS was a copy of CPM, later Apple, and now Unix. No innovation, none of the time. The only reason MS is in the mobile OS area at all is because people were offered the Palm/US Robotics Aubry and MS was afraid customers might use it to get to the WWW instead of a WinTel system. They are now on to the phone OS deal for the same reason. If people got all their information processing work done on a Nokia/Symbian model, they might stop putting up with all the grief they get from their desktop/laptop.

Nope, sorry, Palm changing names on the way down in its one and only market vs. MS changing names to go up in a market it may no longer need anyway are not the same things at all.

RE: The Illusion of Progress Continues...
Foo Fighter @ 7/16/2005 2:25:41 PM # Q
I don't understand why, svrontis, you think MS is going to pull the plug on WinMob because it's losing money. Microsoft isn't trying to turn WinMob into a revenue generator, at least not yet. In EVERY new segment Microsoft moves into they willingly lose money. Just look the xbox, they are still taking a bath on this venture and yet judging from Xbox 360, and a massive impending marketing campaign to back it, MS clearly has every intention of staying in this fight and playing to win. And guess what? xbox is gaining on Sony. Remember all the doom and gloom prognosticators who said xbox was a failure because MS didn't grab 90% share of the game market in xbox's first year? They were all wrong.

No one believed MS would ever succeed in the mobile device space, and yet here we are. Microsoft has beaten Palm. WinMob now outsells PalmOS. In fact, Microsoft no longer has PalmOS in its is irrelevant. Their real target now is Symbian, or rather Nokia. RIM to a lesser extent. The next "big thing" is downloadable audio and video content on phones, and guess who is poised to win that fight? Microsoft of course. PalmOS is going be left out of this space because it has ZERO support from content services. There is no Napster client for PalmOS, no Windows Media Player for PalmOS, no support from Sony, Apple, etc. PalmOS can't playback DRM encrypted Windows Media audio, which means you can't download music from any online music service onto your phone. There is some minor support from Real's Rhapsody, but that's going nowhere.

So that means the only media rich mobile platforms will be Windows Mobile and Symbian. If this industry takes off, a lot of future Treo users will be greatly pissed off that their $400-600 device can't access music/content services, while kids with el cheapo Nokia phones can download audio and video onto their phones.

Contributing Editor,

RE: The Illusion of Progress Continues...
svrontis @ 7/16/2005 7:17:28 PM # Q
I see the usual Whiners are a little annoyed with my posts.

Dear Whiners, the recently announced restructuring/lay-offs mean that HP is now dead-in-the-water. (And judging by the performance of HP's CEO while he was at NCR, these lay-offs will be the first of a series.) WinMob has effectively lost its largest licensee. How are you going to explain that away?

RE: The Illusion of Progress Continues...
sr4 @ 7/17/2005 3:16:43 AM # Q
How about HP made $1.132 billion dollars from WinMob devices at an average selling price of $430?

So you expect them to give up a cash cow and not to be able to tender a full solution (server, desktop, notebook, PDA, PDA-phone)? Svrontis, keep dreaming please. It must be nice over there.


RE: The Illusion of Progress Continues...
Timothy Rapson @ 7/17/2005 12:15:22 PM # Q
Darn it Surer if you are going to bring actual facts into the conversation how's Svtontis to have any chance at all.

Ouch! That one stung all the way over here, and I was not even on Svrontis' side of the point.

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