palmOne Back to Palm Inc
Today marks the date palmOne Inc, becomes Palm, Inc. The company today begins trading under the symbol PALM, formerly traded under the Nasdaq ticker symbol PLMO. Accompanying the name change is the release of a new company logo, which will begin appearing on products this fall.
Today's news follows an announcement on May 24 that the company had acquired unencumbered rights to the Palm brand by buying out the share of the brand formerly controlled by PalmSource, Inc. As part of the agreement, palmOne has granted PalmSource and its licensees a four-year transition period to move away from the Palm trademarks.
"I'm confident we'll build our momentum even faster now that we can use the same term consumers and business people have always used for our products -- PALM," said Ed Colligan, Palm president and chief executive officer. "And while a lot has changed -- our name, ticker, logo and headquarters -- our vision remains the same. We believe the future of personal computing is 'mobile computing,' and we aim to deliver superior hardware and software solutions so that we can continue to set the bar in the industry."
The new logo builds upon the strong brand equity already established in the former blue Palm circular medallion, but the updated typeface suggests the trend toward digital content and an orange gradated background evokes energy. The logo was created by Turner Duckworth, a leader in brand identity design that counts among its customers Amazon.com and Coca-Cola. Turner Duckworth has created Palm and palmOne brand identities since the original blue medallion logo, including Zire, Tungsten and LifeDrive.
"Our new logo takes advantage of the high brand awareness we've built over time through award-winning and commercially successful handheld computers and smartphones," said Page Murray, Palm vice president of marketing. "It balances the past with the future, and signals to customers that they can expect to see a lot more of the name 'Palm' going forward in exciting mobile-computing products."
Palm, Inc. is now located in Sunnyvale, Calif., at 950 W. Maude Ave., at the corner of Mary Ave. Two four-story structures provide 288,000 square feet of office space, which was required to accommodate the growing company. Palm has been hiring in the areas of engineering and wireless carrier relations.
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