Centro Rated as Most Appealing Mobile Handset Design
Just a two short months after the official unveiling of Palmís latest smartphone, the Garnet-powered Palm Centro on the Sprint CDMA network, the diminutive device has received its first official accolade. The Strategy Analysis Wireless Device Lab has bestowed the title of "Most Appealing Innovative Design" to the Centro.
No further word from the Lab on why the Centro specifically bests its larger-but-similar Treo brethren in usability and design, as it still lacks some commonplace features found on nearly all other mobile handsets such as native voice dialing. Perhaps the sparkly ruby red color scheme really does make a world of difference?
The statement from Paul Brown, Senior User Experience Analyst at Strategy Analytics, reads: "The Samsung i760 and Palm Centro top the purchase likelihood table for those seeking a multifunction, fully integrated device." and goes to state that the Centro is an attention-getting handset design, besting even the Samsung i760 for initial consumer appeal. The full text of the original report is available here. Since the test subjects for the study were only given a small selection of new release phones, the results are somewhat misleading and should not be taken to read that the Centro's designs bests the entire mobile device industry.
Nevertheless, this award offers a brief glimmer of positive news for Palm in light of their recently-announced warning of losses in Q2 FY2008 (full earning results to be revealed December 18th) , the continued lack of certification of the Verizon version of the Treo 755p, and the lengthy saga of the Treo 750's much-delayed WM6 OS update.
The Palm Centro first became available on October 14th for Sprintís CDMA network with a price of $99.99 with 2-year contract. The Centro's full retail price is $399.99 with both ruby red and onyx black colors now available. A version for GSM expected at some point in Q1 2008.