Sprint Already Forecasting Pre Shortages
Sprint is already expecting long lines and short supply for the Palm Pre launch on June 6th. Sprint's CEO Dan Hesse told an investor conference on Tuesday that the company is expecting to have trouble meeting the initial demand for the highly anticipated device.
"We don't intend to advertise it heavily early on because we think we are going to have shortages for a while," Hesse said according to a Thomson Reuters transcript. "We won't be able to keep up with demand for the device in the early period of time."
Like many of the recent high profile consumer technology launches of recent times (think Wii, Xbox, iPhone) overnight campers and long lines are going to be a given. With such a wide rollout at Sprint Stores, Best Buy and select Wall-mart locations it remains to be seen how much stock will be available for the launch given such a wide deployment coupled with high demand.
Sprint is expected to remain the exclusive carrier for the Palm Pre in the US until at least the end of 2009.