Meet My Pre, Episode II: Attack of the Nail Salon

It's unabashedly girly but then Palm has made no secret of the fact that it's going after women. Perhaps going to an actual nail salon and showing the device to actual women will insulate Bell from the usual charges of being condescending. But probably not as this charge is almost instinctively leveled at tech companies when they try to go after women. Although in fairness 90% of the time that companies do go after women, they do it in the most obvious, condescending way possible (i.e. Roger McNamee's remark about the Pre's built-in mirror).

In any case, it's interesting that the commercial takes the gee-whiz aspects of the Pre, Synergy and multi-tasking, and presents them as ordinary and mundane. In a world where phones trade on sex appeal, Bell is going against the grain in taking what is supposed to be stylish and presenting it as ordinary and turning that ordinariness into it's appeal for customers. This is one of those "it's just crazy enough to work plans." Everybody zigs by going for glamor. Bell zags by going for ordinariness. It reminds me of a line from the 80's show Square Pegs, "I really like you two. You've got no style. It's a totally different head."

Totally.
Screw convergence
Palm III->Visor Deluxe->Visor Platinum->Visor Prism->Tungsten E->Palm LifeDrive->Palm TX->Palm Pre
Visor Pro+VisorPhone->Treo 180g->Treo 270->Treo 600->Treo 680->T-Mobile G1->Palm Pre
http://mind-grapes.blogspot.com/