MobileInfocenter

ALP Powered ELSE Smartphone Announced

ELSE INTUITION ACCESS Access and Emblaze Mobile have announced a new Access Linux Platform powered device at an Access developer event going on this week in Tokyo. The device will be branded as the ELSE and is running a specialized version of ALP v3.0 called the Else Intuition platform.

The Else Intuition platform is being billed as a new, complete mobile platform developed by ACCESS and Emblaze Mobile. The heavily capitalized press release states the platform features an advanced new interface engine, accelerated 2D/3D graphics, multitasking and elegant transition effects. Access says that they are actively promoting the device to top-tier mobile operators worldwide, and operator evaluations are currently underway, though there are no other specifics on availability or device specifications (in English at least) at this time.

There is an article on the device with a few photos on CNET Japan. Further details and photos can be found on impress.co.jp [English Translation].

Amir Kupervas, CEO, Emblaze Mobile, said, "Our vision is to create a revolutionary mobile solution that will change users' experience in the mobile arena. Imagine a device that is not a phone surrounded by gimmicks you will not use; where the camera literally replaces your digital camera; you get real-time push email wherever you are on the globe; almost every song and film in the world is one click away; and any one of its multitude of features is reached with no more than one light gesture of your finger and not buried deep inside folders within folders. If you imagine this, you imagine the first ELSE and the capabilities created with ELSE INTUITION. And yes - it is definitely something ELSE. Our relationship with ACCESS and the privilege to leverage ACCESS Linux Platform has allowed us to fulfill our vision and bring it to fruition."

Tomihisa Kamada, president, co-CEO and co-founder of ACCESS, said, "Our goal of providing a complete solution for enabling the creation of advanced mobile devices aligned well with this innovative vision from Emblaze Mobile. ELSE INTUITION provides a perfect showcase for the flexibility and customizability of ACCESS Linux Platform. It underscores our ability to tailor and adapt our technology to suit our clients' requirements and to work directly with our clients to achieve their goals. Emblaze Mobile came to us with a thought-provoking concept to shake up the mobile industry, and I am delighted that ACCESS has been able to provide the software to make it happen."

Thanks to Hokidachi for the tip.

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I so very much want to believe...

Jayy @ 10/22/2009 12:18:28 PM # M Q
...this not to be vapourware...
RE: I so very much want to believe...
Ryan @ 10/22/2009 3:49:23 PM # Q
...as do I.

Lefty you still out there? I hope you can provide us with some more concrete details, either on the forum here or via email.

Reply to this comment

Um, what?

mikecane @ 10/22/2009 12:32:28 PM # Q
>>>Imagine a device that is not a phone surrounded by gimmicks you will not use;

-- um, like what?

>>>where the camera literally replaces your digital camera;

-- um, what?

>>>any one of its multitude of features is reached with no more than one light gesture of your finger and not buried deep inside folders within folders.

Who is this guy talking about?! WTF?

RE: Um, what?
CFreymarc @ 10/22/2009 2:47:23 PM # Q
I'm writing this up as a poor translation from Japanese. When translating Japanese, inflection and meter is everything. If you just translate with word replacement, you loose over half what is communicated. I'll wait for the Disney version.
RE: Um, what?
Marshall Flinkman @ 10/22/2009 9:03:34 PM # Q
You loose it? As in you unleash it? Set it free?

Uh, no...

The editor in me really wishes people would learn when to use "loose" vs. "lose"...

As for what you're saying about translating from Japanese, hai soo desu nee...

RE: Um, what?
nastebu @ 10/24/2009 1:34:19 AM # M Q
Typos on a Internet forum are best quietly forgiven. Otherwise we'd all be climbing over each other to point out silly little details like how "ne" is romanized with only one "e."
Reply to this comment

This is the future of Palm

Tuckermaclain @ 10/22/2009 4:46:51 PM # Q
Palm can jump off a cliff if this is for real. We'll actually have an up to date Palm with great PIM apps and seamless Palm OS integration (I'm hoping.) I hope this shows them how wrong they were to drop the functionality of the Palm for the WebOS apps designed for a high school girl.
RE: This is the future of Palm
LiveFaith @ 10/22/2009 8:23:48 PM # Q
Good points about the lightweight nature of WebOS PIM apps. The problem here is that this is actually Cobalt making yet another debut. Can anyone around here possibly expect anything besides vaporware.

Even if the unthinkable happens and it actually could be purchased, then how on earth would the platform get enough traffic to perpetually finance this endeavor?

Count me with the doubters on this one.
Pat Horne

RE: This is the future of Palm
rpa @ 10/23/2009 12:33:45 PM # Q
I'm with the doubters too. I was hoping Access would come out with a Palm emulator for Android so we can use the Palm O/S we like on a platform supported across many hardware models. To try and create a whole new ecosystem will be hard against the established players like Apple, RIM, Symbian and, maybe, WebOS (if Palm survives at all).
RE: This is the future of Palm
CFreymarc @ 10/23/2009 2:11:31 PM # Q
Who knows. All comes down that Palm is calming they cannot license an OS and rolling their own WebOS lets them have more control of their destiny. That I can understand.

My guess is that Access is going mostly for the Asian market. Palm does not have the Pre in Asia.
RE: This is the future of Palm
twrock @ 10/23/2009 6:57:58 PM # Q
CFreymarc wrote:
My guess is that Access is going mostly for the Asian market.

And it's common for Americans to forget just how BIG that market is. When a single telco in China has more customers than there are Americans, it shows how big the market really is.


Hey Palm! Where's my PDA with Wifi and phone capabilities?

RE: This is the future of Palm
nastebu @ 10/24/2009 1:38:18 AM # M Q
Sure, but right now Access has exactly the same number of alp smartphones in Japan and China as in the US--zero.

What's up with the Pre in Asia? Does it support Japanese/Chinese/Korean?

RE: This is the future of Palm
twrock @ 10/24/2009 2:20:43 AM # Q
nastebu wrote:
What's up with the Pre in Asia? Does it support Japanese/Chinese/Korean?

I thought this was already pretty clear: http://www.palminfocenter.com/news/9965/asiapacific-pre-will-be-secondgeneration-midtolate-2010/
I'm thinking the answer is, "There is no Pre in Asia."

Hey Palm! Where's my PDA with Wifi and phone capabilities?

RE: This is the future of Palm
nastebu @ 10/27/2009 9:56:51 PM # Q
Sorry! I posted without reading the new articles.

But my question was more about language support. Does it support Japanese/Chinese/Korean character sets? That's relevant outside of Asia as well as a lot of people need them even for a phone in the West.

Reply to this comment

No market

Nycran @ 10/23/2009 4:33:18 AM # Q
I'll go on record as saying there is absolutely no market for this device. How are they going to best Apple, Google, RIM and Palm? By saying we have better to-do lists? Give me a break. All of the points made in the press release as MIke pointed out are moot.
For when you'd rather be doing anything other than paperwork.
http://www.rypenow.com
Reply to this comment

Did only I check Emblaze?

mikecane @ 10/23/2009 8:19:44 AM # Q
>>>Following 5 year of research, EM has embarked on an ambitious project to design the ultimate holistic mobile device. EM signed contracts in 2007 with Japanese giants Sharp and ACCESS to build, manufacture, and globally market the new device. In addition, EM is partnering with over 20 third-party mobile technology vendors, all of whom are the leading innovators in their specific field of mobile ingenuity. Together we are creating what will easily be the most sophisticated and revolutionary device in the market.

http://www.emblazemobile.com/project.html

Now I want them to upload a frikkin YouTube vid. I want to see what they've cooked up.

Reply to this comment

More ELSE Pictures and Details

Ryan @ 10/23/2009 9:46:40 AM # Q
In Japanese, look in the article above for the english translation link.

http://av.watch.impress.co.jp/docs/news/20091022_323652.html

RE: More ELSE Pictures and Details
Hokidachi @ 10/23/2009 9:57:04 AM # M Q
Emblaze promises a proper launch for the Else on November 24th", according to FT.com (http://blogs.ft.com/techblog/2009/10/the-latest-iphone-challenger-is-something-else/). Wait and see!
BTW, more pictures here: http://www.slashphone.com/access-and-emblaze-mobile-unveil-else-intuition-with-linux-platform-237098
RE: More ELSE Pictures and Details
Gekko @ 10/23/2009 4:37:47 PM # Q
RE: More ELSE Pictures and Details
mikecane @ 10/23/2009 5:15:03 PM # Q
OK, having seen those SlashGear photos, I can now pronounce FAIL on it.

Too long.

HARDWARE buttons on the SIDE?!

Next!

RE: More ELSE Pictures and Details
SeldomVisitor @ 10/23/2009 5:17:01 PM # Q
Have you read that the Droid isn't a single phone, but many?

Yow!

See Engadget.

RE: More ELSE Pictures and Details
mikecane @ 10/25/2009 5:51:25 PM # Q
Droid.

Waiting for that LucasFilm trademark infringement suit in 5... 4... 3...

RE: More ELSE Pictures and Details
twrock @ 10/25/2009 8:40:59 PM # Q
Mike, they licensed it already.

Hey Palm! Where's my PDA with Wifi and phone capabilities?
RE: More ELSE Pictures and Details
CFreymarc @ 10/26/2009 2:34:28 PM # Q
Mike, it is a done deal. Lucas is on board and getting a check form this name. Frankly, I wouldn't be surprised to see R2D2 and C3PO so a a television commercial for this phone. Not that will pull in the geeks!


RE: More ELSE Pictures and Details
mikecane @ 10/26/2009 5:40:28 PM # Q
OMG. George Lucas sold out to ... a PHONE?

What's next? A cellsaber?

RE: More ELSE Pictures and Details
Gekko @ 10/26/2009 6:42:56 PM # Q

come on - he sold out long ago. look at all the chotchkies.


RE: More ELSE Pictures and Details
CFreymarc @ 10/27/2009 11:18:44 PM # Q
Lucas is the king of nerd merchandising. I think one of the few that was turned down was the glow-in-the-dark "light saber" condoms.
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