Comments on: Bluetooth Awareness on the Rise

The Bluetooth Special Interest Group (SIG) just commissioned an independent study on consumer awareness, attitude and usage of Bluetooth wireless technology compared to other wireless technologies. The study shows increasing rate of Bluetooth awareness and deployment among consumers consistent with rapid overall growth of Bluetooth products on the market.

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Profiles

RhinoSteve @ 3/8/2005 4:28:14 PM #

While this is a good report. I'd like to know what the distribution of the various Bluetooth profiles are used. My guess is that the largest profiles used are Serial Port and Headphone.

RE: Profiles

mikecane @ 3/8/2005 6:03:08 PM #

I think if you could see what associations popped up in the general public's mind when you mentioned the single word "Bluetooth" to them, you'd find: drill and rinse.

More propaganda from the BT SIG.

AdamaDBrown @ 3/8/2005 4:53:14 PM #

I don't for one second believe that 41% of average consumers in the US know what Bluetooth is. The way they describe it implies a multiple-choice question on the order of "Which of these is the short-range wireless communication standard?" Were the other options "Bleach" and "Wheaties"?

The Bluetooth SIG has a bad habit of producing these stories a couple times a year. In times past it was the 'Bluetooth shipments rising, about to hit critical mass' story. Now it seems that it's the 'Bluetooth as big as WiFi' story. If this were true, they wouldn't have to push a marketing piece on it, since people would already know. And if they spent as much time and effort on producing newer and better applications of BT as they do on hype, the marketing would take care of itself.

Don't get me wrong, Bluetooth is very useful. But I really don't like deceptive marketing tactics like this.

RE: More propaganda from the BT SIG.

The_Voice_of_Reason @ 3/8/2005 5:54:46 PM #

VERY well said.

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RE: More propaganda from the BT SIG.

mikecane @ 3/8/2005 6:00:34 PM #

Listen, you BT cargo cultists (not the above posters): The *only* damned way most of the unwashed public would know WTF BT was is if it suddenly turned up in an *iPod*.

"iPod: Now with Bluetooth."

Riiiiight. Keep dreaming.

RE: More propaganda from the BT SIG.

RhinoSteve @ 3/9/2005 3:01:43 PM #

Actually an iPod with a Bluetooth stereo headphone profile built in is not a bad idea at all. I can see the market for stereo Bluetooth headphone take off if this is done.

Think of it, no wires as your run and work out in the guy! Once again, a piece of sarcasm becomes a feature!

RE: More propaganda from the BT SIG.

The_Voice_of_Reason @ 3/9/2005 4:30:55 PM #

What is this strange language you speak, BubbaSteve? It sure isn't English. More likely remnants of your Eastern European mother tongue?

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RE: More propaganda from the BT SIG.

AdamaDBrown @ 3/9/2005 4:33:17 PM #

Think of it, no wires as your run and work out in the guy!

That sentence not sense made on the windows. Like poorly translated Japanese manual it feel in the braining.

Mike, something to remember is that the iPod isn't exactly ubiquitous. As of mid-January this year they had only sold about 10 million iPods total, which is less than the one-year sales of handheld computers.