Cameraphone Survey Displays Results

Today, Snapfish released the results of a new national survey of 500 Americans who own or intend to buy a camera phone in the next 12 months. The independently conducted national survey, reveals dozens of key findings on the use of and opinions regarding camera phones. Results include the finding that 56% of those surveyed think camera phones will replace digital and film cameras within the next two decades.

Not surprisingly 62% of camera phone owners are still storing their unique photo memories on their phones rather than utilizing any other storage or sharing option. This finding confirms that getting photos off the phone, so people can do what they want with them, remains one of the biggest issues for camera phone users. On a related note, consumers are 56% more likely to trust an online photo service like Snapfish to store and manage their camera phone photos vs. their wireless carrier.

Snapfish is a digital imaging company in the expanding mobile imaging and camera phone market. With the release of these camera phone survey results, Snapfish hopes to reveal the facts and fictions about camera phones and their everyday use.

"Snapfish aims to help people share, print and store their photos no matter what type of camera they have," said Christopher Wu, Snapfish's Vice President of Mobile. "This national survey confirms that camera phones are becoming the digital cameras of the future. By developing leading technology solutions, solving infrastructure issues and partnering with wireless providers, Snapfish is dedicated to meeting the needs of the millions using this emerging form of digital photography."

All camera phone users, for instance, can get high-quality prints on Kodak paper by just emailing photos from their phones to save@mysnapfish.com. Once photos are on Snapfish, prints are available for just 19 each; and online sharing and unlimited storage are free.

"Storage and printing are the real problems," said Christopher Wu. "The survey shows that only 22% of camera phone owners print photos taken on their camera phone, despite 73% of them expressing a strong interest in doing so." Printing ranked as the most difficult among a list of 9 surveyed camera phone functions. Poor picture quality and the high cost of sharing photos were the other biggest hurdles.

Additional results from the national survey show that people are indeed using the camera on their phones. Two-thirds of people with camera phones said it was easy to take photos. Results further show that people want to and indeed do use camera phones in very similar ways that they use their digital and film cameras: to take and view pictures, as well as share and preserve these important memories.

Camera phones are the most mobile form of digital photography, however "the home" rated the top location among users to take photos with their camera phones, with family gatherings and vacations the next most likely places. No matter what the location, if given just one picture to take, men and women were two times more likely to take a picture of their child than any other person or thing. Mom overwhelmingly beat Dad (by 63%) as the 2nd most popular subject, though Dad did tie the likes of Big Foot and Elvis.

The results of the survey also indicate that, as with both digital and film cameras, family is a big factor in the use of camera phones. Those with children take 49% more pictures with their phones than those without, and share 26% more of their photos.

The Survey Results:

  • 65% of people with camera phones said it was easy to take photos.
  • The top rated location among users to take photos with a camera phone was the home Family gatherings, vacations, the workplace and while driving round out the top 5 locations for taking pictures.
  • Men and women are 2 times more likely to take a picture of their child over any other person or thing Those with children take 49% more photos with camera phones than those without, and share 26% more shots 81% of parents are interested in printing their camera phone photos, 52% more than people without children.

Although a seemingly hot feature, consumers are not yet interested in video from their camera phones, which ranked last in a set of 9 desired features including, printing, sharing, and transferring to an online photo service.

Only 22% of camera phone owners print their photos despite 73% wanting to do so

79% of women actually take photos with their camera phones vs. just 68% for men Women are 45% more likely than men to be very interested in transferring their photos to an online service

Invasion of personal privacy ranked as the #1 potential drawback of a camera phone The possibility for corporate espionage ranked as the 2nd potential drawback

56% of people think camera phones will replace digital & film cameras in the next 10-20 years

Commissioned by Snapfish, this national camera phone survey was conducted independently by Greenfield Online in late 2004. The research firm collected data from 500 people who either own a camera phone or intend to buy one in the next 12 months. Greenfield is based in Wilton, Conn.

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FIRST POST ON A NEWS TOPIC :)

ackmondual @ 1/18/2005 5:53:54 PM # Q
Wah hoo! First post on a news topic.

anyways.... don't i need at least 1000 subjects for these kinds of statistical surveys to be accurate? 500 doesn't seem like alot.
Also surprised at the results of ppl wantint digicam phones to replace seperate digicams. I would've thought that common users would want the superior use and quality of a seperate unit, in addition to professional photographers who always needs the best in equipment.

[signature0]the secret to enjoying your job is to have a hobby that's even worse[/signature0]
[signature1]My PDAs: Visor --> Visor Neo (blue) --> Zire 71.... so ends the "marathon", for now[/signature1]

RE: FIRST POST ON A NEWS TOPIC :)
Bhalrog @ 1/18/2005 7:41:40 PM # Q
Actually, only 33 people in a sample are required to start approximating the general population (look, university stats actually came in handy!). That said, the more people in the sample, the better. And yes, most polls usually do use about 1000 people, in order to provide really meaningful data.

I agree with your statement about the separation of phonecams from real digicams. I certainly would rather use my 6 MP digicam for taking actual pix, and save the phonecam for use somewhere I wouldn't brin a real camera, like a club or something.

RE: FIRST POST ON A NEWS TOPIC :)
Frenchie @ 1/18/2005 8:16:07 PM # Q
what is with people and camera phones? i think they are the dumbest idea ever. Look a phone with a camera and look a Toaster with a TV on it. Look convergant devices are great. But if i want 2 take a picture of a celebrity or somebodies wedding i'd use a REAL camera with flash not some crap .03 mega pixel camera/phone/toaster oven

The world will end in 2006. Just as it was predicted in the bible along with the release of Microsoft Longhorn.... :p
RE: FIRST POST ON A NEWS TOPIC :)
RhinoSteve @ 1/19/2005 2:19:20 PM # Q
I agree that there is not a critical mass here on the survey. Good survey companies hit the "magic 1000" whenver you are talking about a mass market technology.

I would give the error of this survey 20% considering the group of people polled.
RE: FIRST POST ON A NEWS TOPIC :)
potter @ 1/19/2005 2:41:02 PM # Q
Assuming I am remembering my statistics correctly...

* At a sample set size of 500, the 95% confidence interval (the error rate usually stated in statistics reporting) would be 3.13% (call it +/-3%).
* At a sample set size of 1000, the 95% confidence interval would be 2.21% (call it +/-2%).

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Survey says...

joad @ 1/19/2005 12:03:15 AM # Q
[QUOTE:}"56% of those surveyed think camera phones will replace digital and film cameras within the next two decades." [QUOTE]

...about the same timeframe PalmOne may need to finally release a smartphone with more memory than just a 32MB chip (16mb usable). ;}

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Full Report.

potter @ 1/19/2005 2:48:10 PM # Q
Can we get to the full statistics report?

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maybe in the low end

commando @ 1/19/2005 6:29:47 PM # Q
Camera phones could well replace low end digital cameras for people who take small numbers of photos. Midrange cameras come into their own for larger prints or more difficult situations, like low lighting. My digital camera and associated gear cost thousands of dollars and is many, many times larger than a phone, phones could not replace that in the forseable future.

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