Palm Talks Product Leaks
The wire service Reuters have recently posted an interesting tidbit of Palm-related news. This time around Franklin Paul of Reuter’s MediaFile department has posted excerpts from an interview with Palm CEO Ed Colligan. Discussed here are the ramifications of positive and negative online buzz, along with the double-edged sword that is product leaks.
Palm's new entry-level Centro smartphone, whether intentional or not, received more leaked spy shots and various bits of misinformation over the past few months, arguably the most since the Tungsten T "Oslo" back in 2002. Beginning in early June, the Centro and its Treo 500v stable mate were the recipients of much online chatter and numerous speculative model numbers such as Treo 690, 800p and the infamous "Gandolf" codename.
Palm (and especially Ed Colligan) really appears to have a love/hate relationship with prying eyes and speculative minds of the online mobile community, though many conspiracy-minded Palm watchers such as myself feel that at least some of the leaks are “officially” planted by Palm. In the light of this year’s Foleo cancellation and the year-long saga of the Treo 700p’s issues, it could be in Palm’s best interest to maintain a trickle of leaked product via “anonymous” tipsters. This would serve as cost-effective guerilla marketing to keep interest high in a platform and company that has taken a fair share of hits lately.
While unfortunately a bit too brief, the interview goes on to say that Ed Colligan refuses to discuss any of Palm’s future products in the pipeline. The Reuters piece even concludes by giving a nod to Palminfocenter and our friends at the PalmAddicts blog as being the definitive sources of all things Palm rumor-related.