Some Facts About PDA Owners
According to a study by the Consumer Electronics Association (CEA), PDA owners tend to be wealthy, highly educated and mostly under the age of 55. Slightly over half are men. Over 93% have Internet access at home, while only 58% of the general adult population does.
Only 53% of respondents purchased the PDA for themselves, 27% received it as a gift, while another 20% received it from their company. Most people who buy their own PDA said it was to ”make life easier,” while only 6% said it was because they wanted the newest technology.
About 70% said their PDA helps to keep them organized, while 61% said it was fun to use, and 37% said it was "vital to their functioning efficiently."
Roughly 60% of those polled said they use their PDA every day, while 90% use it at least once a week. In addition, 81% stated that they carry their PDA with them ”all or most of the time.”
About 70% of respondents said they are ”very” or ”somewhat” satisfied with their PDA and only 11% were dissatisfied. The areas most in need of improvement included the view screen, battery life and ease of inputting data, all of which still received an above 50% satisfaction rate.
When asked what improvement they would make in their next PDA, 27% would like a wireless modem. However, only 11% of current owners surveyed had a wireless modem, and only half of these subscribe to a service that allows them to use it.
When the respondents who were either neutral toward or interested in wireless Internet access were asked how likely they would be to subscribe to a service at a cost of $20 a month, only 17% of current owners said they would be likely to subscribe.
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RE: Only half?
RE: Only half?
This study is biased and meaningless...
This is all I could find on their study methodology on their web site (CE.org):
{{{The ”PDA Owner Profile” study was conducted via Internet Web form to a sample of 649 adult PDA owners during December 2000. The complete study is available free to CEA member companies.}}}
I'm not a CEA member company, so I guess that's all I'll ever see. Still, the mere fact that the study was conducted via the Internet makes it biased in favor of people who utilize technology. This is known as "sampling bias." Also, self-reporting studies (I'm assuming that filling out the web form was voluntary) are virtually always flawed due to referral bias. Futhermore, given the size of the current PDA user base, a sample of less than 650 people is really far too small to give the study any power.
As an further example of bad statistics, did you know that fully 50% of all American high school students scored below the mean on standardized exams?
RE: This study is biased and meaningless...
RE: This study is biased and meaningless...
Wealthy?
PDA users profile
RE: PDA users profile
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