Palm OS Continues Domination of Retail
According to NPD Intelect, the Palm OS continued to have a huge lead over the Pocket PC in August in both numbers of units sold and in revenue. The unit market share for Palm OS-based devices remained stable with 82.5%. Its share of revenue was 78.5% in August. Pocket PCs made up just 13% of the number of units sold, significantly less than the total for just Handspring, the number two Palm OS licensee.
Palm Inc. still has slightly more than half the market itself, though its 51.2% share is a decrease from what it has had in the past. Handspring is in second place with 19.5% of unit sales, which is an increase on its percentage from the same month a year ago.
Sony made a decent showing during August, capturing 10.4% of the market. In August of 2000, Sony wasn't part of the top five.
The fourth and fifth spots were taken by Pocket PC licensees Compaq and Casio with 8.3% and 4.3% respectively.
The total number of handhelds of any kind sold at retail stores increased 11.9% in August over the same month a year ago. While this is a sign that the handheld market is increasing at a decent amount, it doesn't compare to the over 200% yearly growth seen in the past.
The results of the price war between Palm and its licensees showed up in the average cost of handheld. The average selling price for a Palm-branded unit is $242, a 12% decrease from the previous year. The average price for a Visor sold in August was $194, a 15.7% drop. Sony's average selling price was $275.
Testifying to the higher cost of the iPaq, the average cost of a Compaq unit was the highest for the top 5 at $418. Casio's was $132.
For the first time, NPD Intelect released consumer data which provides insight into consumer's reasons for picking the handheld they did. "It's a brand I trust" was the number one reason with 31% of respondents picking it. "It has the latest technology " was second at 19.5%. Third was "Product had the features I wanted" with 12.9%. "Recommended by a friend or relative" was fourth at 10.3% and "The brand is a good value for the money" was 10%. Stephen Baker, senior hardware analyst for NPD Intelect said, "This reaffirms advertising efforts by manufacturers to focus on brand when touting their products."
Article Comments(53 comments)
This article is no longer accepting new comments.
Click here for the full story discussion page...
- I got one -Tuckermaclain
- I got one -Tuckermaclain
- RE: Don't we have this already? -Tuckermaclain
- RE: Palm brand will return in 2018, with devices built by TCL -richf
- RE: Palm brand will return in 2018, with devices built by TCL -dmitrygr
- Palm phone on HDblog -palmato
- Palm PVG100 -hgoldner
- RE: Like Deja Vu -PacManFoo